Body Bar Inc. Launches Body Bar FLEX Exercise Program; Ideal for Older

Safe, effective, integrated movement patterns, designed to improve the functional skills of daily living, and enhance range of motion, balance, strength, and flexibility
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BOULDER, CO – April 15, 2011 – Body Bar® Inc. a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, today announced
Its newest exercise program featuring the Body Bar FLEX®, called SENIOR FIT.

The Body Bar FLEX SENIOR FIT exercise program includes a fun, energizing group of exercises that utilize safe, effective, integrated movement patterns, designed to improve the functional skills of daily living, and enhance range of motion, balance, strength, and flexibility. Each exercise is designed to improve joint mobility and stability, through compound movement patterns where more than one muscle group is worked at a time. This firms, tones, and conditions the muscles in the legs, upper body, and the core (abdominals), training the body for improved function. The complete SENIOR FIT exercise program, including wall chart, is available on the Body Bar web site, (http://www.bodybar.com/Body-Bar-Store/SENIOR-FIT) or by calling 800-500-2030.

“Today's older adults are more active than ever, and the objective of this program is to improve quality of life by keeping our aging population moving,” commented Craig Williams, president and owner, Body Bar Inc. “Flexibility, balance, and strength are keys to staying fit and active throughout life, and the Body Bar FLEX SENIOR FIT program is an effective way to build and maintain mobility at any age.”

About the Body Bar FLEX
The award-winning Body Bar FLEX is a flexible composite rod with easy-grip durable rubber casing and end caps. Weighing approximately one pound, the 4-foot Body Bar FLEX can be used for balance and stretching when straight, but offers resistance ranging from 0 to 20 pounds when bent into an arc. It's ergonomically tailored flexibility allows full joint range of motion and works the entire body in simple or compound movements to develop strength, flexibility, coordination and balance. According to Sherry Catlin, award-winning trainer who is fit and over 55, it is “just possibly the single most versatile, user-friendly, piece of exercise equipment you will own.” (www.bodybar.com/Body-Bar-Store/Body-Bar-Flex) or call 800-500-2030

Body Bar FLEX programs are accessible for all ages and fitness levels including:

•De-conditioned and novice exercisers
•Kids through older adults
•Those recovering from injuries
•Those wishing to improve balance and flexibility
•Martial artists
•Ballet, dance, Yoga, Pilates
•Walkers
•Those with joint or grip problems
•Those wanting to improve in specific sports, including basketball, baseball, and golf

About Body Bar Inc.
Founded in 1987, Body Bar® Inc. provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after 24 years – because they work. Body Bar Inc. provides quality products and innovative educational tools with a commitment to changing lives worldwide through functional fitness. We consider passion, integrity and fun to be essential elements of our content and community.

Body Bar products can be purchased online through (www.bodybar.com) 1-800-500-2030. Join Body Bar Inc. on Facebook and Twitter.

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