Black Diamond Bolsters Team to Keep Pace with Growth - SNEWS

Black Diamond Bolsters Team to Keep Pace with Growth

Black Diamond Equipment Ltd., a global leader in the climbing and freeride ski markets, announced a new round of hires, athletes and general growth coming off a nationally strong winter.
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Black Diamond Bolsters Team To Keep Pace With Growth

April 7, 2008 (Salt Lake City, Utah) – Black Diamond Equipment Ltd., a global leader in the climbing and freeride ski markets, announced a new round of hires, athletes and general growth coming off a nationally strong winter.

“This winter marked a record year for the BD ski business unit,” states Peter Metcalf, Black Diamond CEO. “We are excited about the path of our freeride boot project, the achievements of our athletes and momentum on the marketing side of our program. Overall, the state of Black Diamond is reflected by the numerous small core successes we are seeing simultaneously in multiple markets.”

Climbing Team News: Black Diamond has added Cedar Wright, Alex Honnold and Katie Brown to their climbing team. All share a blend of vision and commitment to their climbing and are enthusiastic about working with BD to tell their stories and inspire consumers. To see the complete group of BD athletes go to: www.bdel.com/scene/athletes/index.php

Ski Team News: Andy Jacobsen joins BD's young chargers who have been consistently stepping up onto the IFSA podium this season, with Bret Crabtree winning in Crested Butte, Mark Welgos stepping onto the top step in Jackson and Kate Cardamone taking the top spot in Aspen (competing on telemark gear against alpine skiers). Drew Stoeklein and Mark Welgos have added multiple Top 5 finishes. Tele skier Nick Devore won at Telepalooza in Alyeska last week and Will Cardamone has consistently placed in the Top 20 competing free heel versus alpine men. Overall, Crabtree sits in first on the Freeskiing World Tour with Welgos currently in fourth. Go to www.freeskiers.org or www.nickdevore.com for more information.

New Hires: Black Diamond has hired Andreas Schmidt as a Graphic Designer and promoted Matt Law to the position of Creative Director. Schmidt comes to BD from Washington State and is an accomplished climber and skier. His recently completed freelance projects include gigs with Alpinist, Cascade Designs and Patagonia. Law, previously serving as BD Art Director, has been a key driver of Black Diamond's look and feel for the last eight years. In particular, Law is credited with strong work on the Fall 2007 ski and Fall 2008 boots graphics and associated marketing collateral.

On the design side, BD has recently snatched Paul Oddou from the waves of Southern California, Pete Gompert from the doldrums of the aerospace industry, Dale Krantz from Cannondale's clutches, and saved Tom Franke from “doing his own thing”. This group of talented Mechanical Engineers and Industrial Designers will bring to bear a wide variety of experience on BD's product line.

Powder Keg 2008: Black Diamond hosted the 6th Annual Powder Keg Ski Mountaineering Race the weekend of March 15. Considered the premier backcountry ski race nationally, the Powder Keg delivered with new snowfall to complement the festivities. Overall winners for the Race Alpine Touring category were Brandon French of Kalispell, Montana for the men, and Wendy Wagner from Salt Lake City for the women. For complete results and images got to : www.bdel.com/powderkeg/results.html

Winner of the Outside Magazine 2007 Gear of the Year for the Verdict Ski, Black Diamond Equipment Ltd. is an employee-owned manufacturer of equipment for rock climbing, alpinism and freeride skiing. By consistently building innovative, standard-setting products and actively preserving the mountain environment, Black Diamond has assumed a leadership role in the international outdoor community. For more information on Black Diamond visit www.blackdiamondequipment.com

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