Bikes for Kids Utah Announces Details of Annual Bike Giveaway & Rides

Thanks to generous community and volunteer support, 1,000 elementary school students will receive new bikes on May 8, 2010
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SALT LAKE CITY - April 6, 2010 - Bikes for Kids Utah, a non-profit 501(C)3 organization, will give 1,000 new bicycles to pre-qualified, underprivileged second-grade students at its fifth annual giveaway event on Saturday, May 8, 2010 at the Intermountain Medical Center in Murray.

During the giveaway event, where the recipients will learn about bike safety and nutrition, Bikes for Kids Utah will host a series of fundraiser bicycle rides to help generate the financial support needed to purchase the bikes.

The pre-qualified children receiving bikes were selected from Boys & Girls Clubs, including Salt Lake, South Valley and Weber Counties, and elementary schools, including Bennion, Heartland, Lincoln, Majestic, Moss, Plymouth, Sandy, Riley, McMillan, Liberty, Grant, Guadalupe and Washington. The recipients will also receive helmets, bike locks and t-shirt.

"When you give children bikes, something inside of them lights up," said Debbie Reid, Bikes for Kids Utah founder and president. "The giveaway is a huge day for these young people; they become bike owners and their world opens up to the joy and freedom of cycling. For the past five years, community members with a range of cycling abilities have turned out to experience this youthful excitement and ride for a good cause. We're eager to see enthusiasm for our cause grow this year and beyond."

Bike Presentation
The bicycles will be given away at the Intermountain Medical Center parking lot (5121 South Cottonwood Street in Murray, Utah) starting at 9:30 a.m. on Saturday, May 8, with Bikes for Kids Utah staff and volunteers delivering bikes to a new group of kids every half hour. This year the children will receive Bikes for Kids Utah branded bikes that will help make the community more aware of the Bikes for Kids Utah cause.

Following the bike giveaway, the children will receive bicycle helmets and locks before attending presentations about healthy nutrition by Committed Health and Fitness and helmet safety by the Brain Injury Association of Utah, then participate in a Bike Safety Rodeo.

During these presentations, children and parents alike will learn about the importance of making healthy lifestyle choices and of making bike riding as safe as it is fun. As part of its presentation, the Brain Injury Association of Utah will teach the children the appropriate and safe way to wear a bicycle helmet. The Bike Safety Rodeo will further teach children how to signal, where to ride and how to maneuver their bikes.

After participating in the educational presentations, the children will be given unassembled boxed bikes, after which they can either take them home to assemble, or build them onsite with the help of Revolution Bicycles and several Boy Scouts working towards their Eagle Scout merit badges.

In addition, the children will receive a shirt specifically designed t-shirt by 2010 Bikes for Kids T-Shirt Design Contest winner along with other items donated by Bikes for Kids Utah sponsors.

There will also be entertainment for the children and their families throughout the day.

Rides
Several fundraising rides will be held concurrently with the giveaway to generate needed support for Bikes for Kids Utah. The rides will begin at 8 a.m. at Intermountain Medical Center, 5121 South Cottonwood St. in Murray, and end at their starting point. Event registration costs between $10 to $30 depending on the ride, which range from 5K to 100K. Refreshments will be available at various rest stops along each bike route.

Several fundraising rides will proceed concurrently with the bike giveaway on Saturday, May 30 to raise funds for the Bikes for Kids Utah program. The fundraising opportunities include a family ride (5K), metric half-century (50K) and metric century (100K). Specific details are as follows:

Family (5K)
Cost: $10 per person or $25 for a family
Distance (approx. miles): 2.5
Start Time: 8:00 a.m.
Estimated Ride Length: 45 mins.
Description: A Murray police escorted ride which begins at Intermountain Medical Center on 5121 South Cottonwood St. in Murray, this ride travels down to 4800 South and returns to its origin.

Half-Century (50K)
Cost: $30
Distance (approx. miles): 30
Start Time: 8:30 a.m.
Estimated Ride Length: 1½ hrs
Description: Begins at Intermountain Medical Center on 5121 South Cottonwood St. in Murray, with a turnaround rest stop at 14400 South in Draper, finishing at its origin. The ride includes a Belgium breakfast at the finish provided by Utah Food Service.

Metric Century (100K)
Cost: $40
Distance (approx. miles): 65
Start Time: 8:30 a.m.
Estimated Ride Length: 3½ hrs.
Description: A challenging ride with 3,400 feet of climbing begins at Intermountain Medical Center on 5121 South Cottonwood St. in Murray with its first rest stop at 2700 West at 14400 South in Bluffdale, then continues to La Caille for the second rest stop, going on to Contender Bike Shop in Salt Lake City for a third and final rest stop and then finishes at the starting point. The ride includes five "Tour of Europe" rest stops (1. Murray Rotary Club's Snack 2. La Caille's Brunch in France, 3. Contender Energy snacks and 4. Utah Food Service's Belgium Breakfast).

Visit bikesforkidsutah.com to register for the fundraising ride and learn more about the organization and its events, including its annual fall dinner auction. Details about the dinner auction are forthcoming.

Those interested in becoming corporate sponsors, giving individual donations or volunteering their time should visit bikesforkidsutah.com, or call 801.656.0472 for more information.

About Bikes for Kids Utah
Bikes for Kids Utah is a non-profit organization formed in 2006 that provides bicycles for underprivileged children throughout the Salt Lake Valley. It generates support for its cause through its event registration proceeds, auctions, and private and corporate donations. Bikes for Kids' annual bicycle fundraising events, including casual road rides, timed road races and a dinner auction, raise money to provide 1,000 underprivileged children with new bicycles each year. For more information about the events, please visit www.bikesforkidsutah.com or call 801.656.0472.

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MEDIA CONTACTS:
Elizabeth O. Hurst, 801.656.0472 (work)/ 408.386.8168 (cell) ehurst@soarcomm.com,
Chip Smith, SOAR Communications, 801.656.0472 (work)/ 801.597.7515 (cell), csmith@soarcomm.com, or
Debbie Reid, Bikes for Kids Utah, 801.232.2681, debrareid@mac.com

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