Sun Valley, ID. (May 24, 2018) – Beyond Coastal, manufacturer of premium suncare products, announced today that it has received top ratings for the seventh consecutive year in the recently published 2018 Environmental Working Group’s (EWG) annualsunscreen guide. In the non-mineral sunscreen category, Beyond Coastal is the only brand to place all of its products in the top (least hazardous) category. Beyond Coastal landed six out of the 26 top rankings, which had a total of 551 product submissions. Beyond Coastal’s two mineral suncare products also received top safety rating, confirming top rankings for Beyond Coastal’s enire product line. The full 2018 results can be found HERE.
The EWG is an independent non-profit consumer resource group that provides ratings on protection levels and ingredient safety. All sunscreen formulas, regardless of brand, are comprised of about 80% inactive ingredients. Beyond Coastal’s water-resistant and broad spectrum UVA/UVB protecting formulas are distinguished by the healthy, anti-oxidant rich, inactive ingredients used such as grape seed extract, jojoba oil and coconut oil, which work to nourish, repair and hydrate the skin.
The annual EWG sunscreen guide tests over 1,000 products and rates them on a scale of 1-10, 1-2 being “Low Hazard”, 3-6 being “Moderate Hazard” and “7-10” being “High Hazard.” All eight of Beyond Coastal’s sunscreen and lip balm products received top rankings – across both mineral and non-mineral categories, indicating a low hazard and solidifying the brand’s position as one of the safest brands on the market. Beyond Coastal is dedicated to bringing the healthiest, highest-performing suncare products to market for both athletes and the environment, which means every product in Beyond Coastal’s line is, and has always been, 100% oxybenzone-free.
Why no oxybenzone? According to the EWG, “Oxybenzone poses a hazard to human health and the environment. It is an allergen and a hormone disruptor that soaks through skin and in addition, causes damage and deformation of coral by acting as an endocrine disruptor and damaging the DNA of coral larvae.” Top retailers such as REI have pledged to remove all products containing oxybenzone from its shelves while the state of Hawaii banned the sale of such products state-wide.
Beyond Coastal is committed to improving upon its already top-performing, oxybenzone-free products year over year. In early 2018, the brand reformulated its most popular product, the Active 34 formula. Beyond Coastal replaced inactive ingredients with even healthier natural derivatives such as rose hip oil, sesame, jojoba and sunflower oil, resulting in an improved product and maintaining a low-hazard ranking for the new formula.
“Beyond Coastal is proud to have been recognized by the EWG for the seventh consecutive year as one of the safest suncare options for consumers,” said Beyond Coastal Director of Marketing Colleen Gilligan. “We are dedicated to creating the safest, natural and high-performing protection on the market, using only the best quality and healthiest ingredients in our formulas. The new Active 34 formula is a testament to this dedication, and we are thrilled to see its ranking reflect the new healthier ingredients.”
For more information on Beyond Coastal’s products visit www.beyondcoastal.com
About Beyond Coastal:
Beyond Coastal was founded in 2006 with the goal of offering clean and healthy suncare products for those who live their lives in the outdoors. Beyond Coastal products are broad spectrum, water-resistant and designed for outdoor athletes who require maximum protection for intense, prolonged exposure to the elements. Formulas are created with hard-working, natural inactive ingredients in order to deliver safe and long-lasting protection. All of Beyond Coastal’s productsrank as some of the safest on the market by the Environmental Working Group seven years running. For more information, visit www.beyondcoastal.com
White Cloud Communication