Announcing the 2010 MOG Outdoor Gear Sale & COPMOBA Bike Swap

Announcing the 2010 MOG Outdoor Gear Sale & COPMOBA Bike Swap Saturday, April 10th in downtown Grand Junction, Colorado – the largest grassroots outdoor gear sale and bike swap between Denver and Salt Lake City.
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(Grand Junction, CO – March 30, 2010) Announcing the 2010 MOG Outdoor Gear Sale & COPMOBA Bike Swap Saturday, April 10th in downtown Grand Junction, Colorado – the largest grassroots outdoor gear sale and bike swap between Denver and Salt Lake City.

• Date: Saturday, April 10, 2010
• Time: *9am - 4pm (*Bike Swap registration: 8am)
• Location: 400 Colorado Ave (Rockslide Parking Lot), Grand Junction, CO
• Live Music: “Stray Grass” band from 2-4pm
• Admission: $5 Adults, $2 Kids
• MOG at Night: Telluride MountainFilm on Tour @7pm followed by Loki Nite @9pm at Mesa Theater (All Ages, $10 Admission covers both events)

Overland adventure enthusiasts know a MOG when they see one. But ask any Colorado & Utah outdoor enthusiast what the MOG is and they'll tell you with enthusiasm, ‘it's THE outdoor event and sale of the year!'

MOG=Manufacturers of Outdoor Gear. COPMOBA=Colorado Plateau Mountain Bike Trail Association.

On Saturday, April 10th, Outdoor and Cycling Industry manufacturers, Rocky Mountain region sales reps, regional retailers & gearheads will come together for the 6th annual 1-day Outdoor Gear Sale & Bike Swap in downtown Grand Junction, CO. This unique, grassroots event is supported by area retailers and draws a faithful crowd of locals, mountain townies & city slickers from every nook and cranny between Denver and Salt Lake. “Stray Grass” bluegrass band will play live music from 2-4pm. To boot, the MOG is a benefit event for the western Colorado outdoor community.

New this year, the COPMOBA Bike Swap is open to the public to sell bikes and gear. Early registration opens at 8am. 10% of sales benefit COPMOBA and the world-famous Colorado Plateau trail network!

Expect a bicycle obstacle course, low-ropes course and screamin' deals on sales samples, factory blems and closeouts from upwards of 50 reps, retailers and major manufacturers, including:
• Big Agnes® sleeping bags, tents and camping gear
• Black Diamond® backcountry ski and climbing gear
• Cloudveil® mountain-inspired apparel and outerwear (offered by LevelNineSports)
• Crescent Moon Snowshoes®
• DT Swiss® cycling gear and apparel
• Helly Hansen® technical apparel and footwear (offered by LevelNineSports)
• LevelNineSports.com ski and snowboard gear, outerwear and apparel
• LOKI® technical outerwear and apparel
• Mountain Khakis® ‘hips down' outdoor lifestyle apparel
• Quiksilver® surf- and mountain-inspired apparel, gear and footwear
• Roxy® surf- and mountain-inspired apparel, gear and outerwear for women

That night at the Mesa Theater in downtown Grand Junction, MOG at Night presents a unique screening of select 2010 Telluride MountainFilm on Tour films, followed by live music with LOKI Nite, featuring bands “Shogunz” and “Loaded 45”. According to Jen Taylor, MOG Founder and Organizer, “I'm particularly excited about MountainFilm this year. We always select films that reflect the spirit of the MOG – films portraying mind-boggling, adrenaline-filled adventure and incredible scenery. This year is no exception! We have an amazing selection from which to choose – the crowds will be filled with inspiration! It's a real celebration of adventure, nature's grandeur and the indomitable spirit.” Admission is separate from daytime MOG festivities - $10 covers MountainFilm and LOKI Nite. Open to all ages.

MOG Outdoor Gear Sale & COPMOBA Bike Swap Sponsors include: Mountain Khakis, Grand Junction Free Press, First National Bank of the Rockies, US Bank, Monument Graphics, Doubletree Hotel, Insurance Planning Alternatives, Loki Outdoor Gear, Rockslide Brewery and REI.

Non-profit organizations that directly benefit from the MOG include COPMOBA (Colorado Plateau Mountain Bike Trail Association) www.copmoba.org and KAFM 88.1 Community Radio www.kafmradio.org. Environmental and outdoor-based community non-profit organizations receive complimentary booth space at the MOG to amplify their message and propel their mission.


History of the MOG
According to Taylor, “The idea came from years of listening to the old-timers here in Grand Junction reminisce about the ‘old Marmot days' and their annual locals' sale. People would recall the great deals with pride, affection and a gleam in their eye. There was something special about it.”

As a result, Taylor (and her company at the time, Mountain Sprouts) hosted the first MOG Parking Lot Sale to re-kindle the romance and great deals of the old Marmot days, and present a unified manufacturer-retailer inventory-reduction opportunity. The year was 2003. 7 years later, it is the event people save for year-round. According to Taylor, “We skipped one year in 2006 and people were totally bummed. I've even been told by folks that they have a special ‘MOG bank account' set up just to save for the event.”

For more information on the MOG Outdoor Gear Sale & COPMOBA Bike Swap, go to www.mogoutdoorfest.com or www.copmoba.org


About MOG
Manufacturers of Outdoor Gear. Established in 2003, the MOG is the largest grassroots outdoor gear sale and bike swap between Denver and Salt Lake City. Independently founded and organized by Jen Taylor, the MOG brings Outdoor and Cycling Industry manufacturers, Rocky Mountain region sales reps, retailers & gearheads together each year for this 1-day event in downtown Grand Junction, CO. This unique, grassroots event is supported by area retailers and draws a faithful crowd of locals, mountain townies & city slickers from every nook and cranny between Denver and Salt Lake. The MOG is a benefit event for the western Colorado outdoor community.

For More Information or to Schedule an Interview Contact:
Jen Taylor
MOG Founder & Organizer
970-250-9682
jen.taylor@mountainkhakis.com
www.mogoutdoorfest.com

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