American Hiking Society Launches Outdoor Recreation App for Iphone

New HIKE GPS application contains more than 220,000 miles of trails, thousands of trailheads, campgrounds, picnic areas, and more.
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Silver Spring, MD (May 4, 2010) – American Hiking Society, organizer of National Trails Day ®, today announced the launch of its HIKE GPS maps application for the iPhone, a one-stop app with over 300 free recreational maps - encompassing more than five million square miles of the United States. HIKE embeds premium map content onto the iPhone so there’s no need to “cache” topo maps or search for a network signal in the middle of the backcountry. The application also allows users to track and record their off-road adventures, take geo-coded pictures, and easily upload and share their outdoor experiences via Facebook and email.

“We’re excited to offer map resources to outdoor enthusiasts across the country with the launch of our iPhone application,” stated Gregory Miller, American Hiking Society’s president. “For more than three decades we have been at the forefront of promoting, protecting, and maintaining trails. By embracing today’s technology, we hope this application will expand and enhance the outdoor experience for people from all walks of life and connect them with our natural and cultural heritage, promote healthy lifestyles, and serve to galvanize communities.

“As American Hiking Society works toward ensuring hiking trails and natural places are cherished and preserved for us and future generations, we believe that education and technology can help people get more from the outdoors,” Miller continued. “Additionally, proceeds from each sale of the HIKE GPS app on iTunes will help us continue our work on hiking advocacy, volunteer programs, and outreach to communities.”

The application is compatible with the Apple iPhone 3G and 3G S, and is powered by Intermap Technologies, a global digital mapping company and developer of other acclaimed iPhone applications. HIKE has more than 220,000 miles of trails, thousands of trailheads, campgrounds, and picnic areas – with detailed locations of all major public land boundaries.

“It’s great to partner with an organization like American Hiking Society and support the excellent work they do in promoting and protecting our natural resources,” said Kevin Thomas, Intermap’s vice president of marketing. “Consumers get a real win-win with this application – they receive a terrific app for the iPhone with outstanding maps and functionality, while at the same time they’re supporting a great cause. I have no doubt that users will get more out of their outdoor experience through the use of the HIKE application.”

HIKE GPS App is available for $9.99 from the iPhone or on iTunes at http://itunes.apple.com/us/app/hike-gps-trail-maps-supporting/id365960694?mt=8. Using the In-App map store, users can download map data bundles in a variety of packages; state bundles, state and national park bundles, and special interest areas across the country. Map bundles are FREE and are automatically integrated with neighboring areas as additional bundles are downloaded. 

About American Hiking Society

Founded in 1976, American Hiking Society is the only national, recreation-based nonprofit organization dedicated to promoting and protecting America’s hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its mission and programs, visit www.AmericanHiking.org.

About Intermap Technologies

Intermap is a preeminent digital mapping company creating uniform high-resolution 3D digital models of the earth’s surface. The Company is proactively remapping entire countries and building uniform national databases, called NEXTMap®, consisting of affordably priced elevation data and geometric images of unprecedented accuracy. Demand for NEXTMap data is growing as new commercial applications emerge within the GIS, engineering, automotive, GPS maps, insurance risk assessment, oil and gas, hydrology, environmental planning, wireless communications, transportation, aviation, and 3D visualization markets. For more information, visit www.Intermap.com, www.mobile.AccuTerra.com or www.AccuTerra.com.

Contacts:

American Hiking Society

Margie Cohen

mcohen@AmericanHiking.org

+1 404.873.0403

Kevin Thomas

Vice President, Marketing

kthomas@intermap.com

+1 303.708.0955

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