Ahnu Footwear puts its best foot forward: Van Dine speaks at Stanford

One month after Ahnu Footwear appears at Stanford’s ‘Cool Product Expo’, CEO Van Dine returns to speak on ‘sustainability and entrepreneurship’

ALAMEDA, CALIF. (May 21, 2008) – One month after participating in the ‘Cool Product Expo', an invitation-only gathering at the Stanford Graduate School of Business, Ahnu Footwear CEO Jim Van Dine returned to the university as a guest lecturer.

Entitled “The Sustainable Entrepreneur: Idea to Marketplace,” Van Dine spoke last Friday as part of Stanford's ‘Product Realization Network.'

Providing a candid overview of the realities faced by today's sustainable entrepreneurs, Van Dine touched on an essential question: why should a startup business incorporate sustainable and socially responsible elements when “green” no longer provides a market edge.

“At some point, the things we now call sustainable or think are leading edge, I don'http://www.blogger.com/img/gl.link.gift think you're going to get any more credit for doing that … than we currently do for taking our recycling out,” said Van Dine. “But, planet saving will become the biggest undertaking in history. I firmly believe this. Without question, we are going down this road, and where it leads we don't know … but we do know that serious changes have to be effected in the way we live, in the way we manufacture, the way we recreate, and in every aspect of our lives.”

The speech was prompted by Ahnu's inclusion in Stanford Business School's an annual event sponsored by the Alliance for Innovative Manufacturing and the Product Design Club at the Stanford University Graduate School of Business.

Rick Reis, Director of Special Projects for the Stanford Product Realization Network, met Van Dine at the Expo. Their conversation sparked the idea for a future lecture.

“When I talked to him about his philosophy … about where (Ahnu) manufactured things, where they designed things, how he felt about manufacturing and employment and his global sense, I realized that if this was interesting to me, it would also be interesting to (our students),” said Reis.

Hosted every spring, the Cool Product Expo strives to build excitement around progressive products and companies. This year's Expo attendees spanned the spectrum from transportation (Tesla Motors, Dahon Folding Bikes); to green power (DLight Design); to online entities (Reputation Defender).

“Cool”, according to Stanford, is broken down into three components: factor, edge, and function. For “factor,” coolness is readily apparent, requires no explanation; “edge” means radically new, not just an improvement on an existing product; and “function” refers to the essential combination of design and manufacturing.

About Ahnu Footwear: A dynamic new brand built for uncompromising performance in any environment, Ahnu Footwear (www.ahnufootwear.com) is a refreshing new addition to the style, structure, and substance of the outdoor lifestyle. Ahnu's unique design approach is centered around simple and fast adjustability, QuiteLight® construction, and adhering to the highest possible environmental and social standards. For additional media information, please contact Drew Simmons at Pale Morning Media, drew@madriver.com, 802.583.6069.# # #

# # #


Van Dine and Partners Announce New Footwear Brand — Ahnu

Specialty footwear innovators Van Dine and Partners announced today the planned launch of Ahnu, a new footwear brand that will make its debut with select retail partners in April of 2007.The Ahnu brand concept will bring a unique view to the outdoor and lifestyle footwear ...read more

Wilderness Land Trust names Ahnu's Jacqueline Van Dine to Board

CARBONDALE, COLORADO (September 27, 2011)–The Wilderness Land Trust (www.wildernesslandtrust.org) has named Jacqueline Van Dine to their board of directors. Founded in 1992, the Wilderness Land Trust is a non-profit organization dedicated to acquiring unprotected private land ...read more

Ahnu Footwear partners with Sourcing Resource Group (SRG)

ALAMEDA, CALIF. – Ahnu Footwear, a growing footwear brand known for innovative designs and actively responsible business practices, this week announced an expanded partnership with SRG, Inc. (Sourcing Resource Group). By elevating the relationship, Ahnu is enhancing their ...read more

Ahnu Footwear partners with Pale Morning Media for PR support

ALAMEDA, CALIF. (March 8, 2007) – Ahnu Footwear, a dynamic new footwear brand built for uncompromising performance in any environment, will partner with Pale Morning Media LLC for national public relations support. A refreshing new addition to the style, structure, and ...read more

Ahnu Footwear leads outdoor fitness charge with action-oriented design

ALAMEDA, CALIFORNIA (March 17, 2009) – Bringing biomechanical innovation to an emerging exercise trend, Ahnu Footwear is leading the charge in outdoor fitness footwear. Founded in 2007 in the Bay Area, Ahnu has always catered to those who prefer trails over treadmills. Growing ...read more

Deckers Outdoor to Team with Van Dine and Partners

DECKERS OUTDOOR TO TEAM WITH VAN DINE AND PARTNERSGOLETA, Calif. (May 25, 2006) -- Angel Martinez, President and CEO of Deckers Outdoor Corp. (NASDAQ: DECK), announced today that the newly formed consulting company, Van Dine and Partners, has been contracted to collaborate with ...read more

Ahnu Footwear grows to 800 doors with The Walking Company, Eddie Bauer

ALAMEDA, CALIFORNIA -- Heading into their second winter with unseasonably warm news, Ahnu Footwear (www.ahnufootwear) this week announced two new retail partnerships that will send the young brand past the 800-retailer milestone in spring 2009. Both The Walking Company and Eddie ...read more

Ahnu links outdoor health to outdoor giving with Plus 3 Network

ALAMEDA, CALIFORNIA (September 30, 2008) – Ahnu Footwear will donate up to $10,000 to The Conservation Alliance as the charter outdoor industry sponsor of Plus 3 Network (www.plus3network.com), a free web-based community that challenges Americans to record and earn rewards for ...read more

Ahnu Footwear launches in 263 doors nationwide

ALAMEDA, CALIF. (May 2, 2007) – From the seascapes of the California coast to the urban landscapes of the East Coast, Ahnu Footwear arrived in 263 storefronts this month, delivering progressive designs and a fresh attitude to the world of performance outdoor footwear.Dedicated ...read more