ACT Lab Names SOAR its PR Agency of Record

Author:
Publish date:

LONG BEACH, Calif.

large_ec3dc2ae0b493eb8a0f3cac54c248b6b (1)

ACT Lab, the independent third-party accredited laboratory that conducts safety and compliance testing for consumer products, has retained SOAR Communications of Salt Lake City to manage its PR, media relations, and corporate communications, effective immediately.

SOAR Communications is a full-service public relations firm, with a special focus on the sports and outdoor recreation channels, two of ACT Lab’s key areas of expertise.

Michael Baker, head of ACT Lab’s global sales and marketing, welcomed the partnership, saying, “We’re happy to have SOAR on board. Our staff has doubled since we expanded to our Long Beach facility three years ago and opened our newest lab last year in Taichung, Taiwan. The increased focus on product quality and development, and the ever-changing global regulatory landscape have helped push demand for our services.”

One of SOAR Communications’ responsibilities is producing ACT Lab’s e-newsletter, a brief but highly informative summary of consumer safety standards that helps manufacturers and suppliers stay apprised of how global safety regulations affect them. To subscribe, please click here.

SOAR President Chip Smith is looking forward to getting to work. “ACT Lab is a world-class product and chemical testing facility that provides critical services for consumers. Many of us in the industry don’t realize what a huge role they have ensuring the safety of the products we buy and use. SOAR is going to help tell ACT Lab’s story.”

# # #

About ACT Lab

ACT Lab is an ISO/IEC 17025 independent third-party accredited laboratory conducting consumer product safety and compliance testing. Specialties include mechanical and chemical testing of bicycles, bicycle components, e-bicycles and accessories, helmets and head protection, scooters, sporting goods, children’s products, toys, outdoor industry products and more. Founded in 2008 with offices in USA, China, Taiwan, and Japan, ACT Lab allows customers to more effectively and consistently deliver safer, more reliable products to market. For more information, please visit www.act-lab.com.

About SOAR Communications

SOAR Communications is a full-service, strategic marketing communications and public relations agency comprised of professionals and outdoor enthusiasts who use and enjoy the products they represent. The name SOAR stands for Sports, Outdoor, Athletics and Recreation – its key focus and areas of expertise. Current and past clients include ACT Lab, Bergans of Norway, Bike Utah, Focus Bicycles USA, Haibike, IZIP, Interbike, Kalkhoff, Kinetic Trainers, Nordica, Outdoor Retailer, Popticals, RockyMounts, SealSkinz, TravelChair, and Trips for Kids. Visit www.soarcomm.com for more information.

MEDIA CONTACT:

Chip Smith, SOAR Communications for ACT Lab, o: 801.656.0472 x1, c: 801.597.7515, csmith@soarcomm.com

Related

Image placeholder title

RockyMounts Appoints SOAR Communications as PR Agency of Record

RockyMounts Appoints SOAR Communications as PR Agency of Record Salt Lake City Firm Selected For Its Expertise in Cycling, Snow, and Outdoor Markets BOULDER, Colo. - Jan. 22, 2016 - RockyMounts, makers of quality car racks to transport bikes, skis, snowboards, and gear, has ...read more

Image placeholder title

Shred and Slytech Appoint SOAR as PR Agency of Record

Shred and Slytech Appoint SOAR Communications as PR Agency of Record Salt Lake City Firm Selected For Its Expertise in Cycling and Snowsports Markets NEW BOSTON, N.H. - Oct. 18, 2016 - Shred and Slytech, the athlete-born, passion-driven brands that design and produce high-end ...read more

ACT Lab and CTT Announce International Partnership

LONG BEACH, Calif. – Apr. 24, 2019 – ACT Lab, the independent ISO 17025-accredited, CPSC-approved laboratory that conducts safety and compliance testing for the bicycle, motorcycle, outdoor, and other industries, today announced an exclusive partnership with Consumer Testing ...read more

Phil Bash

ACT Lab Adds Phil Bash to Global Sales Team

LONG BEACH, Calif. – April 12, 2018  ACT Lab, the independent third-party accredited laboratory that conducts safety and compliance testing for the bike and outdoor industries, has announced the addition of Phil Bash to its Global Sales Team, effective immediately. Bash ...read more

Primal Wear Hires SOAR Communications as PR Agency of Record

SALT LAKE CITY and DENVER, Colo. - June 22, 2010 - Primal Wear, a leading designer and manufacturer of branded and custom technical cycling clothing, has hired SOAR Communications, a strategic marketing communications agency, as its public relations agency of record. SOAR ...read more

SOAR Communications Hires Alex Strickland as Account Executive

FOR IMMEDIATE RELEASE SOAR Communications Hires Alex Strickland as Account Executive Marketer, former journalist to supportclients in the sports, outdoor, athletics and recreation sectors SALT LAKE CITY - February 3, 2011 -SOAR Communications, a strategic marketing agency, ...read more

What's UP Public Relations and SOAR Communications Partner on New Clie

What's UP Public Relations and SOAR Communications Partner on New Clients Bergans of Norway and Road Warrior Sports name What's UP PR/SOAR agency of record  Denver, Colo and Salt Lake City, Utah - February 17, 2012 - Taking advantage of a new partnership begun for 2012, iconic ...read more

SOAR Communications Hires Jared Eborn as Account Executive

FOR IMMEDIATE RELEASESOAR Communications Hires Jared Eborn as Account ExecutiveFormer Deseret News reporter to support clients in the sports, outdoor, athletics and recreation sectors SALT LAKE CITY – October 5, 2010 – SOAR Communications, a strategic marketing agency, today ...read more

SOAR Communications Adds Ian Connor as Account Executive

SOAR Communications Adds Ian Connor as Account Executive SALT LAKE CITY - May 30, 2014 -SOAR Communications, a marketing communications agency serving the sports, outdoor, athletics and recreation industries, today announced the hiring of Ian Connor as account executive. Connor ...read more