Irvine, Calif. (Sept. 25, 2017) – 5.11 Tactical, the global innovator of tactical apparel and gear, recently partnered with leading active lifestyle agency Backbone Media to support its strategic public relations.
Renowned for its award-winning military, EMS, firefighting and law enforcement products, 5.11 has recently expanded its offerings to include fitness and outdoor apparel and gear.
“Backbone represents some of the world’s top active lifestyle brands and has experience across a wide spectrum of outdoor, hook and bullet, travel, and tactical markets,” said Willem Driessen, vice president of marketing at 5.11. “They will be a valuable partner as we expand our product portfolio and target new consumers.”
“We’ve admired 5.11’s market growth and brand momemtum for a long time,” said Nate Simmons, managing partner at Backbone Media. “We look forward to helping 5.11 reach new audiences, while maintaining the brand’s credibility and authenticity in the tactical space.”
About 5.11 Tactical
With offices around the globe, 5.11 works directly with end users to create purpose-built apparel and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those that always have to be ready. 5.11 is a portfolio company of Compass Diversified Holdings (NYSE: CODI). Learn more about 5.11’s best-selling tactical gear and accessories at www.511tactical.com. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical. #511tactical
About Backbone Media
Backbone Media targets, engages and inspires active lifestyle consumers with integrated paid, earned and owned media strategies. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.