3point5.com CEO Robins: Power Player to watch in 2009

While there’s no single secret ingredient to the online training company’s success, 3point5.com CEO Duncan Robins is a good place to start.
Author:
Updated:
Original:

SALT LAKE CITY, UT–(Feb. 3, 2009) – 3point5.com recently successfully re-launched the innovative BroForm.com Web site, pushed aggressively into the Hunt/Fish market, inked deals to train thousands of employees working for major retailers like Cabela’s and rocketed past the 100,000 user mark in the process.

That’s an impressive track record in any environment, but against the backdrop of the current challenging business environment, it’s especially noteworthy. While there’s no single secret ingredient to the online training company’s success, 3point5.com CEO Duncan Robins – recognized as one of 15 power players the industry will be talking about in 2009 by SNEWS Winter Outdoor magazine (click here to read) – is a good place to start.

Robins, former CEO of Yakima Products and a former vice president of the Hockey, Football and Sports Medical Division at Easton Sports, was hired as CEO of 3point5.com in March of 2007. He has overseen a period of significant growth as the company penetrated the Outdoor, Snowsports, Bike, Action Sports, Footwear and Hunt/Fish markets.

Using fast-paced, interactive Web sites, 3point5.com trains retail salespeople how to sell a range of products, from running shoes to sleeping bags to hunting rifles to surfboards. The company also handles employee purchases and uses BroForm.com – a California Web site purchased and recently re-launched by 3point5.com – to connect sales influencers and manufacturers via deep product discounts.

“When I was approached to represent 3point5.com as CEO, I quickly recognized the strong potential for growth,” Robins said. “Our company was designed to fulfill several previously unmet needs in the sporting goods and retail apparel industries, and I felt my previous experience put me in position to lead that charge.”

Over the course of a career that included significant stints with various outdoor industry companies, the former financial analyst led successful turnarounds of California Tan and Advanced Career Solutions, a career-management and e-learning firm.

A 1988 graduate of Harvard College, Robins earned an MBA from Stanford Graduate School of business, where he co-captained the rugby team. He is the inventor of dishwasher-safe hydration systems and LED technologies, the author of two books and captained kayaking teams to the World, Pan-American and National Championships.

“Duncan is not only a veteran of the sporting goods industry, but his prior experience in corporate finance and consulting gives him a deep understanding of what it takes to develop a strong company structure and build shareholder value,” said Scott Petty, a 3point5.com board member and partner with vSpring Capital. “We felt he was the perfect fit when we hired him and he has surpassed our expectations.”

About 3point5.com

3point5.com is an online campus that represents over 122,000 registered pros and sales professionals, 115 manufacturers and over 14,000 retailers in an increasing number of industries, including Outdoor, Snow, Bike, Action Sports, Golf, Tennis and Hunt/Fish. 3point5.com offers a fun and secure place for retail sales professionals to train, access information and interact within their industry.


###

Related

3point5.com CEO to Address Venture Capital Conference

SALT LAKE CITY, UT (February 25, 2009) – Duncan Robins - CEO of fast-growing 3point5.com - has been selected to address the Venture Capital in the Rockies Conference, an event spotlighting the region's most promising emerging growth companies. The conference is scheduled March ...read more

3point5 Appoints Duncan Robins as CEO

March 21, 2007Contact: Paul Kirwin Telephone: 801-485-2242Cell: 435-640-5933Email: paul@3point5.com 3point5 Appoints Duncan Robins as CEO(Salt Lake City, Utah) - Online training company 3point5, Inc. has announced the hiring of Duncan Robins as CEO. A veteran in the sporting ...read more

ISIS partners with 3point5.com for online training programs

Salt Lake City, UT (Feb. 29, 2008) –3point5.com recently launched Isis, the online retail training company's first women's-specific apparel brand. 3point5.com trains retail salespeople on their knowledge about the brands they sell. Retail salespeople must then pass tests, ...read more

3point5.com launches Canada Goose Web Training

SALT LAKE CITY, UT (July 22, 2009) - 3point5.com recently launched a Web-based retail training site for Canada Goose, iconic maker of down jackets and outerwear. Family-owned-and-operated Canada Goose has manufactured innovative high-quality down-insulated outerwear since 1957. ...read more

Suspension-maker Manitou Signs with 3point5.com

SALT LAKE CITY, UT (August 5, 2008) – Suspension fork and shock manufacturer Manitou recently launched training on 3point5.com, adding to the online retail training company's growing collection of cycling brands. More than 1,100 active bike retailers representing over 3,500 ...read more

3point5.com Spans Categories with Skullcandy Training Site

SALT LAKE CITY, UT (December 16, 2008) –3point5.com recently launched online training for audio component manufacturer Skullcandy, a brand that spans key Action Sports, Snowsports and Bike markets for the retail training leader. 3point5.com trains salespeople on brand, ...read more

Specialty Brands KARHU and CRAFT Launch with 3point5.com

Specialty Brands KARHU and CRAFT Launch with 3point5.com to Support Growing Retail DistributionSales Associates Can Win a Trip to Helsinki, FinlandBeverly, MA (June 3, 2009) – Today, two leading specialty brands, KARHU and CRAFT, announce their launch with 3point5.com, an ...read more

3point5.com Drops a Line in the Hunt/Fish Market

Online training leader pushes into new marketMoving aggressively into the hunt/fish market, online training company 3point5.com recently contracted with Smith & Wesson to provide retail sales training in support of Smith & Wesson, Walther and Thompson/Center Arms products. In ...read more

3point5.com Launches Training for Danner Uniform and Military

SALT LAKE CITY, UT (April 7, 2009) – 3point5.com recently launched a training site for Danner Uniform and Military products, extending its reach into the specialty footwear market. Since 1985, Danner – a subsidiary of Portland, Ore.-based LaCrosse® Footwear, Inc. - has been ...read more