Social empowerment: SmartWool awards five grants and Timbuk2 lends a hand to SF's homeless

SmartWool announced its first round of grant recipients from the new SmartWool Advocacy Program and Timbuk2 Designs is lending a hand to At The Crossroads, which reaches out to homeless youth and young adults and works with them to rebuild their lives.
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SmartWool awards five grants
SmartWool announced its first round of grant recipients from the new SmartWool Advocacy Program.
Awarded semi-annually, the SmartWool Advocacy Program was created to give back to the communities in which SmartWool's customers and employees live. It is comprised of two separate funds using different funding mechanisms: The SmartWool Advocacy Fund is funded by 10 percent of net revenues of online sales from SmartWool's new e-commerce website at www.smartwool.com, and the SmartWool Breast Cancer Fund is financed by 2 percent of sales of women's-specific socks marked with a pink ribbon.

The recipient groups receiving SmartWool Advocacy Fund grants this year are:

  • Girls on the Run - A 10-week after-school program designed to enhance character development by combining physical activity and experiential learning in girls 3rd through 5th grade. The SmartWool grant will provide scholarships.
  • Volunteers for Outdoor Colorado - It motivates and enables citizens to be active stewards of Colorado's public lands. The SmartWool grant will provide general administrative support.
  • Pacific Crest Trail Association - The group will use the grant to support a new regional representative position and increase volunteerism or a 500-mile section of the trail.
  • Big City Mountaineers - It provides urban teenage youth in need of positive adult mentoring with challenging, safe outdoor experiences to build self-esteem and positively impact their lives. The grant will allow the group to take more teens on trips.

Also, the SmartWool Breast Cancer Fund has awarded a grant to The Breast Cancer Fund to support the Climb Against Odds program, BCF's major mountain expeditions that raise awareness, hope and generates funds to prevent breast cancer.

The next SmartWool Advocacy Program grant deadline is Sept. 1 and guidelines and application can be downloaded www.smartwool.com/advocacy.

Timbuk2 lends a hand to SF's homeless
Timbuk2 Designs is lending a hand to At The Crossroads, which reaches out to homeless youth and young adults and works with them to rebuild their lives. Timbuk2 donates 50 messenger bags from their seconds or returns group every two months, allowing ATC clients to choose the size and the color of the bags. To date, ATC has distributed over
1,500 bags.

Over the last year Timbuk2 has increased its involvement with ATC to reflect their commitment to trying to address the homelessness problem in San Francisco. In addition to donating bags, Timbuk2 staff members volunteer at ACT on Supply Prep Nights, sponsored a holiday party and donated gift certificates to ATC for staff and volunteers. Timbuk2 staff members have also gone to the ATC Holiday Gift Wrapping Party to wrap presents for ATC clients.

ATC works with its clients through a combination of nighttime street outreach, one-on-one counseling and collaboration with other service providers.

"Social Empowerment" is a regular column published by SNEWS® (regular implying that when we have news, we'll publish it) focusing the spotlight on goodwill of industry friends who are, either as a company, or as individuals, stepping up to social responsibility. This column, coupled with our monthly environmentally-focused "Green Scene" column will, we trust inspire, challenge, and offer opportunity for each one of us to look inside our own lives, and those of the companies we work for and with, to ensure that we are doing all we can socially and environmentally. If you know of a company, an organization or an individual that deserves mention by the SNEWS® team, send an email to: socialempowerment@snewsnet.com.

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