Last week, most of you received a special email announcing the launch of our SNEWS® reader satisfaction survey v.2. The response so far has been incredible, according to our research department, but we want to be sure ALL of our readers have the opportunity to provide us with feedback.
Measuring client satisfaction is vital to ensuring SNEWS continuously meets your needs and expectations. If you participated in any of our previous 2008/09 research to date, thank you. It is because of your feedback that SNEWS is able to maintain its status as The Most Trusted Outdoor and Fitness Industry News Source Since 1984. Your opinion is of great value to us, and we would really appreciate your input to our Fall 2009 SNEWS Satisfaction Survey. By participating, you help shape the direction SNEWS pursues to improve and to increase reader and industry satisfaction with its news and information. In return, we commit to sharing with you what we have learned and how we intend to respond to the feedback collected.
Unlike the spring 2008 survey, which we now was more like the War and Peace of surveys in length, we promise this survey should take no longer than about 15 minutes. Your personal responses will be kept completely confidential, and remain in the hands of our corporate research department -- even ourselves, our editors and staff will never know who said what.
The results to our first survey spurred us to embark on our first full-scale magazine redesign -- rebranding the GearTrends® magazines to SNEWS, for one -- as well as a much-needed revamp of SNEWS online, revealing features and news that had become buried. Plus, we put in place and continue to implement many of your requests and are still focusing on your story interests with every decision. Click here to see more about the results of the 2008 survey.
Since our website redesign launched a few months back in January 2009, we hope you can conjure up memories of the old site as well as of our former magazines. If you need some help, click here to see one of our many old magazines.
In appreciation of your time, our research department upon completion of your survey will enter your name into a drawing for a chance to win a $250 American Express gift card.
Also, feel free to pass the survey link to others in the industry, including your staff or any colleagues who may or may not read SNEWS regularly -- or even at all (oh horrors!). Information is knowledge, and we want all the input we can get!
Click here to start helping SNEWS continue to shape the future of industry news.