SNEWS Qs, Manufacturer Edition: Dana Swanson, H2O Audio

The subject of this week's SNEWS Qs is Dana Swanson, marketing director of H2O Audio.
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Dana Swanson

Marketing Director, H2O Audio

Tell our readers about the history of your company.

With humble beginnings as a graduate student project in Southern California, H2O Audio quickly grew to become the foremost leader in durable, waterproof, weatherproof and sweatproof ear buds, cases and accessories for swimmers.

Inspired by the Bell X-1, the first aircraft to break the sound barrier, X-1 created a line of products that break down barriers, allowing athletes to harness the power of music regardless of sport or climate.

With six patents and over a decade of consistent technological innovation, the original waterproof sound company H2O Audio, has evolved to the next level as X-1: Powered by H20 Audio, providing audio solutions for a broad spectrum of athletes across many disciplines.

What were some of the challenges in getting your company up and running and how did you over come them?

Although X-1 is new to Outdoor Retailer, the company is not new. Most of the challenges the company has faced recently are around decisions needing to be made for the transition from H20 Audio to X-1: Powered by H20 Audio.

What makes your product different from others on the market?

With six patents and over a decade of consistent technological innovation, X-1 is the only company doing waterproof the way we do it. Many other companies are claiming to have waterproof headphones, when in fact, their products are merely water resistant. We really take into consideration consumer feedback when making product revisions or introductions and, having been around for so long, we know what works well and what doesn't.

How can both specialty outdoor and specialty fitness retailers benefit from carrying your product?

Because X-1 products cover a wide range of end uses, including surfing, running, kayaking, etc., both outdoor and fitness retailers can reach a much broader market of consumers.

Who did you have in mind when you designed this product?

Designed for all athletes; triathlete, swimmer, runner, kayaker, snowboarder, climber, weightlifter or a gym goer, X-1 offers audio solutions that withstand trekking through the mud, running in the rain and diving 12 feet

underwater.

--Compiled by Ana Trujillo

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