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SNEWS® Live: The power of Gear Guides

SNEWS® Live -- Customers, retailers and manufacturers alike wait eagerly for the coming of the latest gear guide from any one of the top consumer outdoor magazines. But just how important are reviews and gear guide mentions to a product and its success at retail, really?

Author:: admin
Updated:: May 12, 2017
Original:: Jun 28, 2006

This edition of SNEWS® Live is brought to you by The Outdoor Industry Association

SNEWS® Live -- Customers, retailers and manufacturers alike wait eagerly for the coming of the latest gear guide from any one of the top consumer outdoor magazines. But just how important are reviews and gear guide mentions to a product and its success at retail, really? Our reporter, James Mills, talks to retailers, manfuacturers and editors to find out.

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The SNEWS® Guide to trade shows serving and of interest to the outdoor and fitness markets in the U.S., Canada, Asia and Europe *editorial disclaimer: The descriptive copy provided for each listing is taken directly from promotional material provided by each trade show organizer ...read more

By admin
May 12, 2017

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This edition of SNEWS® Live is brought to you by The North Face [advertising_display billboard_name="|Podcast_TNF_Billboard|" number_to_display="|3|"] SNEWS® Live: On your next road trip, you might be a different person when you arrive at your destination. And, on the journey ...read more

By admin
May 12, 2017

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This edition of SNEWS® Live is brought to you by Marmot SNEWS® Live: If you're considering a career as a professional mountain guide, you'll need more than a passion for the outdoors. Michael Alkitis, executive director of the American Mountain Guides Association, will tell you ...read more

By admin
May 12, 2017

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This edition of SNEWS® Live is brought to you by The Outdoor Industry Association SNEWS® Live -- Shorter production cycles by manufacturers is speeding up the pace of purchasing meaning for many retailers, waiting until Outdoor Retailer Summer Market to place preseason orders is ...read more

By admin
May 12, 2017

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This edition of SNEWS® Live is brought to you by The North Face [advertising_display billboard_name="|Podcast_TNF_Billboard|" number_to_display="|3|"] SNEWS® Live: Apa Sherpa is well known in the international, high-altitude mountaineering community. In 2007, he broke his own ...read more

By admin
May 12, 2017

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In our Feb. 12, 2010, SNEWS® View, “Photos, espionage and more at our industry trade shows” (click here to read), we started a discussion about trade show ethics that attracted a lot of lively and passionate comments. There were many suggestions offered by SNEWS readers about ...read more

By admin
May 12, 2017

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SNEWS®Live -- We wrap up our three part series talking to outdoor professionals in advance of the Outdoor Retailer Summer Market. This week we spoke to sales managers and senior executives of industry manufacturers. In their own words, the makers of outdoor products share with us ...read more

By admin
May 12, 2017

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Brent Dehlsen, CEO Purnell Workwear Tell us about the history of your company: I spent most of my young adult life working for my dad's wind energy company turning wrenches on wind turbines. It was back then that I experienced first hand the limitations of the work gear we were ...read more

By admin
May 17, 2017

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Nominations have been flowing in for the next class of SNEWS Power Players since we swung open the doors more than a week ago. But wait, you haven't taken part yet? Don't miss out -- you can enter your nominations quickly and easily online. Who are Power Players? They’re folks ...read more

By admin
May 12, 2017

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