SNEWS® Live: The power of Gear Guides

SNEWS® Live -- Customers, retailers and manufacturers alike wait eagerly for the coming of the latest gear guide from any one of the top consumer outdoor magazines. But just how important are reviews and gear guide mentions to a product and its success at retail, really?
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This edition of SNEWS® Live is brought to you by The Outdoor Industry Association

SNEWS® Live -- Customers, retailers and manufacturers alike wait eagerly for the coming of the latest gear guide from any one of the top consumer outdoor magazines. But just how important are reviews and gear guide mentions to a product and its success at retail, really? Our reporter, James Mills, talks to retailers, manfuacturers and editors to find out.

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