Patagonia opens storefront in Italy

Patagonia opened its fourth European store in a former lamp factory on the outskirts of downtown Milan.

Patagonia opened its fourth European store in a former lamp factory on the outskirts of downtown Milan. Located in Corso Garibaldi, the Italian flagship store is part of Patagonia Europe's plan to follow the company's worldwide distribution strategy to balance its traditional specialty retailer network with a string of company stores showcasing the Patagonia brand in all its key markets. In addition to selling product, the store will fulfill Patagonia's "green" mission by awarding financial grants to environmental activists, raising public awareness on environmental issues, and pledging a percentage of money to the preservation and restoration of the natural environment.


Patagonia's 17th Store Garners Eco-Praise

Near the bustle and clanging of downtown rapid transit tracks, Patagonia threw open the doors of its 17th store in a 189 5 railroad warehouse in Portland, Ore. The warehouse had been transformed to house the company's largest shop using what is called "green techniques and more

Patagonia to become MEC's largest apparel vendor

Patagonia notified SNEWS® on Nov. 15 that it would become the largest, single vendor of outdoor apparel to Mountain Equipment Co-op (MEC), Canada's largest retailer of outdoor clothing and gear. Beginning in fall 2006, MEC will be featuring the Patagonia product line as part of more

Patagonia exits paddlesports business

Patagonia is out of the paddlesports business effective immediately. Retailers who recently received closeout lists of Lotus and other Patagonia paddlesports gear are rapidly picking the meat off the bones, SNEWS® was told. It marks the end of a paddlesports business that was more


Patagonia launches 1,000-fill-power Encapsil water-resistant down technology

Patagonia launched its own water-resistant down technology Wednesday, claiming its new and exclusive method of application helps boost down’s fill power to 1,000 and is friendlier to the environment. The catch is a higher price tag for some high-tech science. Patagonia worked more


Patagonia Rio Serrano PFD

Patagonia is one of many PFD manufacturers replacing foams made of PVC (polyvinyl chloride) with materials that are more environmentally friendly. (For more on this, read the article "PVC Free" in the 2006 GearTrends® Summer Outdoor magazine at more

Patagonia Cordelisse Bra

Double Down: New Patagonia Yoga Wear

Patagonia, known for its high-quality, durable clothing and commitment to environmentalism, branched into the yoga sector in 2012. For 2014, the company is expanding its yoga line even further, with 12 new pieces in the collection. “Patagonia came to yoga through its current more


Patagonia relaunching merino in fall 2011

Specialty outdoor retailers might be facing questions from consumers early this year on what happened to Patagonia’s merino wool base layers. The line vanished from Patagonia’s website (, previous inventory is scarce and some online forum users have claimed its more


Patagonia Micro Puff Vest

In the shoulder seasons, we often find ourselves in conditions when it's not quite cold enough for a full jacket, but just a bit too chilly to wear only a base layer. And that's where Patagonia's Micro Puff Vest fits in nicely. During backpacking trips in late fall, our more

Patagonia apologizes to industry, Potter apologizes for climb

One month following the Dean Potter climb of Delicate Arch, a climb that put Potter and one of his sponsors, Patagonia, squarely in a spotlight of negative energy and attention, an apology has been issued -- from both Potter and Patagonia. The statement that was sent to SNEWS® more