Merchandising Know-How: Window films that work

One of the most persistent problems facing retailers is sunlight fading products in front display windows and the accompanying heat that pushes up the costs of store cooling.

One of the most persistent problems facing retailers is sunlight fading products in front display windows and the accompanying heat pushes up the costs to air condition the store. Until recently the “cures” were adding awnings (attractive but not the best solution) or using ugly yellowish-brown light filtering and heat-reflecting films that darken the view and have a shiny, metallic look (and the habit of peeling off and scratching).

I recently came across a window film that is undetectable, scratch-resistant and reduces heat and light without significantly altering the look of the window from the inside or outside. It’s about time!

The film, made by Huper Optik, is polyester impregnated with silver, gold and zinc particles. It prevents up to 82 percent of the hot infrared light from coming through windows. In the winter, it keeps heat from escaping through the glass. The net result is more energy efficiency and less fading of window displays.

There are two film choices. The “sech” line appears clear on windows and blocks out 54 percent of hot solar rays and 99 percent of the ultraviolet rays that fade fabrics. The “drie” line is slightly dark and blocks up to 70 percent of heating rays and 99 percent of the rays that fade fabrics.

The cost of the film is about $12 to $13 per square foot. Windows with films can be cleaned with mild dishwashing detergents and most nonabrasive window cleaning products.

For more information call Yachad Solar 800-553-8468 or go to

Sharon Leicham is the creator of The MerchandisingHUB, the author of "Merchandising Your Way to Success" and "How to Sell to Women" and is a regular columnist for SNEWS® writing on merchandising and marketing topics. You can access all of her columns by going to, where you will find tons of information targeted at the needs of the independent specialty retailer. You can email us with questions and comments at

For more retail training support and know-how, be sure to check out the SNEWS® Business 101 tools and stories, including our 10-part Retail Merchandising Training series produced by SNEWS®, including a useful online calculator for performing the most common retail merchandising calculations -- free to All Access Subscribers.


Merchandising Know-How: Favorite New Merchandising Tools

I'm always on the lookout for new, cool merchandising items that I can tell retailers about. One of the best places to find new things is the GlobalShop trade show held each year in March. It moves around from city to city, and this year was held in Orlando, Fla. There's always more

Merchandising Know-How: Making an entrance

Too often retailers neglect the front of their stores in favor of giving attention to the interiors. That's a big mistake as the storefront is the retailer's first message to customers. An attractive storefront communicates the store brand and seduces them into entering and more

Merchandising Know-How: Color in Display

When creating a new display, you need to pay attention to the balance of products in the display, the dominance of certain elements and the rhythm or flow of the product positioning. In addition, it's necessary to formulate a color plan. The surest way to develop a color plan is more

Merchandising Know-How: Avoiding Display Mistakes, Part II

Displays are the "windows" of a store. Each one is there to highlight merchandise and promote sell-though. Don't make the mistake of thinking of them as simply another task to get done. Put some thinking, planning and design into them and they will become a valuable business more

Merchandising Know-How: Buying on Impulse

“An impulse purchase is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse buyer.” --WikipediaImpulse buying generates more than $4 billion in annual sales volume in the United States, according to reports. Is buying more

Merchandising Know-How: What's the Big Idea?

It's easy for me to tell you that there are good merchandising ideas everywhere. But when it comes right down to it, you may look at a display window or trade show exhibit and not see the good idea to be found there. So I thought I'd show you some ideas I've found and suggest more

Merchandising Know-How: Check It Out!

Every so often it's a good idea to walk through the front door of your store and take a visual inventory. Too often, we get so absorbed in the everyday tasks of ordering, accounting, restocking, pricing, etc., that we lose sight of how our stores appear to our customers. If more

Merchandising Know-How: Displays and demographics

In the current political landscape, the word "change" is used incessantly. It seems everyone is looking for change or, at least, mentioning it. Not to be outdone, here's a change for you. There's a new retail movement afoot to arrange and position displays that appeal to certain more

Merchandising Know-How: Visual merchandising trends

A trend is defined as "the popular taste at a given time." It may not be readily apparent, but there are definite trends in the visual merchandising field. A closer look reveals innovations in color, graphics, lighting and technology all designed to enhance store environments. more