Merchandising Know-How: Window films that work

One of the most persistent problems facing retailers is sunlight fading products in front display windows and the accompanying heat that pushes up the costs of store cooling.
Author:
Publish date:

One of the most persistent problems facing retailers is sunlight fading products in front display windows and the accompanying heat pushes up the costs to air condition the store. Until recently the “cures” were adding awnings (attractive but not the best solution) or using ugly yellowish-brown light filtering and heat-reflecting films that darken the view and have a shiny, metallic look (and the habit of peeling off and scratching).

I recently came across a window film that is undetectable, scratch-resistant and reduces heat and light without significantly altering the look of the window from the inside or outside. It’s about time!

The film, made by Huper Optik, is polyester impregnated with silver, gold and zinc particles. It prevents up to 82 percent of the hot infrared light from coming through windows. In the winter, it keeps heat from escaping through the glass. The net result is more energy efficiency and less fading of window displays.

There are two film choices. The “sech” line appears clear on windows and blocks out 54 percent of hot solar rays and 99 percent of the ultraviolet rays that fade fabrics. The “drie” line is slightly dark and blocks up to 70 percent of heating rays and 99 percent of the rays that fade fabrics.

The cost of the film is about $12 to $13 per square foot. Windows with films can be cleaned with mild dishwashing detergents and most nonabrasive window cleaning products.

For more information call Yachad Solar 800-553-8468 or go to www.yachadsolar.com.

Sharon Leicham is the creator of The MerchandisingHUB, the author of "Merchandising Your Way to Success" and "How to Sell to Women" and is a regular columnist for SNEWS® writing on merchandising and marketing topics. You can access all of her columns by going to www.snewsnet.com/merchandising, where you will find tons of information targeted at the needs of the independent specialty retailer. You can email us with questions and comments at merchandising@snewsnet.com.

For more retail training support and know-how, be sure to check out the SNEWS® Business 101 tools and stories, including our 10-part Retail Merchandising Training series produced by SNEWS®, including a useful online calculator for performing the most common retail merchandising calculations -- free to All Access Subscribers.

Related

Merchandising Know-How: Making an entrance

Too often retailers neglect the front of their stores in favor of giving attention to the interiors. That's a big mistake as the storefront is the retailer's first message to customers. An attractive storefront communicates the store brand and seduces them into entering and ...read more

Merchandising Know-How: Check It Out!

Every so often it's a good idea to walk through the front door of your store and take a visual inventory. Too often, we get so absorbed in the everyday tasks of ordering, accounting, restocking, pricing, etc., that we lose sight of how our stores appear to our customers. If ...read more

Merchandising Know-How: On Sale

Getting the most out of post-holiday sales. One of the most important, but often-abused events of the retail calendar is the after-Christmas sale. Love it or hate it, in-store sales continue to provide the motivation for many consumers to become customers and for retailers to ...read more

Merchandising Know-How: Color in Display

When creating a new display, you need to pay attention to the balance of products in the display, the dominance of certain elements and the rhythm or flow of the product positioning. In addition, it's necessary to formulate a color plan. The surest way to develop a color plan is ...read more

Merchandising Know-How: Sidewalk sales

If you think sidewalk sales are hokey, think again. They can be very successful, even fun, and may surprise you with what they can return for your store. Like any sale, they take planning. Before you schedule a sidewalk sale, check with your landlord and the city permit and ...read more

Merchandising Know-How: Buying on Impulse

“An impulse purchase is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse buyer.” --WikipediaImpulse buying generates more than $4 billion in annual sales volume in the United States, according to reports. Is buying ...read more