Merchandising Know-How: Finding fixtures at Summer Market

Outdoor Retailer Summer Market is not the best place to find store fixtures. In fact, the official show directory didn't even have a listing for merchandising products. But, in spite of that, we found a couple of very good resources.

Outdoor Retailer Summer Market is not the best place to find store fixtures. In fact, the official show directory didn't even have a listing for merchandising products. But, in spite of that, we found a couple of very good resources.

Ecowood is a show regular exhibiting recycled wood fixtures. Seventy-five percent of the company's business is in the green market, i.e. organic grocery stores that use the company's wine racks and wine barrel stocking units. The new products from Ecowood of interest to outdoor retailers are the very attractive bamboo shirt and pant hangers at accessible prices of $125/100 to $195/100. Also interesting are the banner stands that accommodate graphic banners made of recycled polypropylene yogurt containers. The stands come in different heights but, to give an idea of cost, an 8-foot banner stand with banner is $245. Check out all the Ecowood products at

Tucked away in the hinterlands of the Convention Center, we found Big River, a Salt Lake City-based firm specializing in 3D urethane and mdf stone and wood slatwall panels. All panels have 6-inch centers making them ideal for merchandising clothing and accessories. They use standard slatwall fixtures. Finishes come in heavy metal (for those retailers with industrial leanings) and old brick sandstone, slate and barn wood (for the traditionalists). The panels hold up to 85 pounds and are available in 4-foot by 8-foot sheets. All panel designs weigh 85 pounds each and sell for $270. We've seen slatwall panels like this before, but these are some of the most realistic on the market. For more information, go to

Sharon Leicham is the creator of The MerchandisingHUB, the author of "Merchandising Your Way to Success" and "How to Sell to Women" and is a regular columnist for SNEWS® writing on merchandising and marketing topics. You can access all of her columns by going to, where you will find tons of information targeted at the needs of the independent specialty retailer. You can email us with questions and comments at

For more retail training support and know-how, be sure to check out the SNEWS® Business 101 tools and stories, including our 10-part Retail Merchandising Training series produced by SNEWS®, including a useful online calculator for performing the most common retail merchandising calculations -- free to All Access Subscribers.


Merchandising Know-How: GlobalShop '05 -- Fixtures 411

If you read the previous MerchandisingHUB article, "Merchandising Know-How: Going Global, As In GlobalShop," you know that I'm reviewing fixtures, props and good ideas I found at this year's GlobalShop trade show in Las Vegas. GlobalShop is a resource for visual merchandisers, more

Merchandising Know-How: Outdoor Retailer offers a small fixturing selection

It's a mystery why more fixture manufacturers don't exhibit at the Outdoor Retailer trade shows. Retail owners and buyers tell us they are always looking for ways to upgrade their stores and their fixturing systems, and Outdoor Retailer would be as good a place as any to find more

Merchandising Know-How: Favorite New Merchandising Tools

I'm always on the lookout for new, cool merchandising items that I can tell retailers about. One of the best places to find new things is the GlobalShop trade show held each year in March. It moves around from city to city, and this year was held in Orlando, Fla. There's always more

Merchandising Know-How: More Favorite Things

When attending visual merchandising shows like GlobalShop, I'm always looking for those fixtures, props and unique materials that are apropos for outdoor retailers. It can't be things that are too over the top, too expensive or too “department store-ish.” At the last more

Merchandising Know-How: Space Planning

Because there never seems to be enough space, it takes careful planning to ensure you carry enough merchandise to "make your numbers." You should start by taking a fixture inventory. Count your fixtures (all kinds) and how much merchandise they hold. For example: >> Allow one to more

Merchandising Know-How: GlobalShop '05 -- Visual Stimulants

In my last two columns, I've shared with you the things I found at this year's GlobalShop held in Las Vegas. While much of what is displayed at the show isn't useful for the independent retailer, anyone could walk away with plenty of good ideas to spruce up their store. Now's the more

Merchandising Know-How: Summer Accessory Spotlight

More often than not accessory displays are a mishmash, with accessories finding their way into nooks and crannies all over the store. With summer sales winding down and fall sales yet to start, re-merchandising accessories into "boutiques" or special areas of their own makes more


Merchandising Know-How: Enhancing your store appearance with appropriate fixture and product placement

The key to creating a visually compelling store appearance is appropriate fixture and product placement. Even with limited fixture budget, improved results are easily achievable through better product placement. Making product more visible and providing easy accessibility to that more

Merchandising Know-How: Sidewalk sales

If you think sidewalk sales are hokey, think again. They can be very successful, even fun, and may surprise you with what they can return for your store. Like any sale, they take planning. Before you schedule a sidewalk sale, check with your landlord and the city permit and more