GearTrends to launch second fitness magazine

On the heels of the overwhelmingly successful launch in August of its GearTrends Fitness annual magazine, the GearTrends Network has announced it will put out a second fitness-focused publication -- a business resource called GearTrends FitBiz.
Author:
Updated:
Original:

On the heels of the overwhelmingly successful launch in August of its GearTrends Fitness annual magazine, the GearTrends Network has announced it will put out a second fitness-focused publication -- a business resource called GearTrends FitBiz.

The first FitBiz will mail March 1, 2004, targeted to help retailers and manufacturers assess the just-completed busy season and prepare and plan for the coming year.

GearTrends FitBiz will focus on how the industry does business and how it can better do business. To help readers better digest the FitBiz business resources and how-to columns, it will be presented in a more compactly designed format, but one that will retain the great look, feel and quality of the summer annual magazine.

As a completely different publication from the GearTrends summer annual magazine, FitBiz will present such practical topics as reports from retailers about what's selling and what's not, retailer and manufacturer profiles, and top retailer lists. Other columns will focus on practical topics for the industry's day-to-day needs, such as how to educate consumers once they're in the store, what surveys and research say about trends, ways to best use email and websites, and sales tips from the front. The summer annual will continue to analyze specific equipment categories and broader industry issues.

Kudos for this summer's premiere GearTrends fitness annual were overwhelming:

"After reading just one article, it was clear that this magazine was different than other fitness industry publications," said industry veteran Jhan Dolphin. "It wasn't just about pumping up the companies who bought the biggest ads -- with predictive advertorial. These people were actually reporting! It is truly refreshing to see quality journalism in this industry. I didn't agree with everything, but it made me think. I read it cover to cover, and I look forward to the next!"

"It's refreshing to see the insight you have," said a marketing manager for one major equipment manufacturer. "You actually know what you're talking about. It's clear you've been in the industry for a long time, and you guys obviously know what this market is about."

Finally, most simply, from Chris Koth, national sales manager for Schiek Sports: "Thanks for the quality work."

Related

The GearTrends Network launches GearTrends.com

The GearTrends® Network officially announced the launch of its website, www.GearTrends.com, less than two months after announcing the company's formation. "GearTrends, in tandem with SNEWS® and our upcoming launch of GearTrends®, The Book Winter Outdoor, is clearly poised to ...read more

GearTrends® Fitness '07 magazine "web extra" stories now live!

A bevy of "web extra" stories that accompany several articles in the GearTrends® 2007 Fitness magazine are now live and ready for SNEWS® subscribers to download. They include: 1. A feature about how women in the outdoor industry decided to start their own association for ...read more

The GearTrends Network launches GearTrends.com

The GearTrends® Network officially announced the launch of its website, www.GearTrends.com, less than two months after announcing the company's formation. "GearTrends, in tandem with SNEWS® and our upcoming launch of GearTrends®, The Book Winter Outdoor, is clearly poised to ...read more

GearTrends® seals partnership with the Health & Fitness Business Expo

In an ongoing effort to be an even better resource for the fitness industry, GearTrends® has signed on with the Health & Fitness Business Expo & Conference as an educational partner. As part of the agreement, GearTrends® and its insider news voice, SNEWS®, will help show ...read more

GearTrends® launches new features, partners with ASO

GearTrends.com has launched several new features this week as the entire Network family continues to grow and reach out to serve an ever expanding customer base. GearTrends magazines now available online In response to an overwhelming number of calls from industry members ...read more

Julie King joins GearTrends® Network writing team

The team at the growing GearTrends® Network, which includes the GearTrends books and website and the electronic trade news source SNEWS, continues to expand with some of the best in the fitness and outdoor industries since its August launch. As of January 2003, Julie King has ...read more

GearTrends hires Feary as western sales account manager

The GearTrends® Network proudly announces the hiring of Elizabeth Feary as its new western sales account manager. Feary will handle sales and account service for California, Oregon and Washington, as well as a few select accounts in Colorado. The growing GearTrends team is ...read more

GearTrends is (gasp) almost 1 year old!

July 7, 2003 On Aug. 1, GearTrends® Network -- including SNEWS, www.GearTrends.com, and our GearTrends magazines -- will be 1 year old, and to celebrate, we thought we'd share a few milestones with you.  SNEWS (Specialty NEWS) In the last year, SNEWS has brought our nearly 5,000 ...read more

SNEWS_Fit08_Cover.jpg

Treasure trove of information revealed by SNEWS Fitness magazine Article Index

Have you ever thought, “I know SNEWS® wrote an article on (insert topic of interest here), but what issue was that in?” Guess no more! Use this index to find any article printed in past GearTrends® magazines (now called SNEWS® magazine as of the 2008 issue), FitBiz or eFitBiz ...read more