Fitness: Did You Hear?...

Advanced Exercise Equipment website hijacked, The Super Show final "report," SportsArt America sales contest, 24-Hour Magic Johnson Sports Center, EN-R-G Honey Stinger titles lose fun, Foowear Design Summit, Dallas Cowboy Cheerleaders tryouts at Bally clubs
Author:
Publish date:

>> When you run a retail store with a website, the last thing you want to see on your site -- instead of, say, treadmills and ellipticals -- is something like, well, a picture of a large MantaRay fish. That's exactly what happened to regional retail chain Advanced Exercise Equipment out of Colorado on Friday, Feb. 21. On Thursday, the store's site at www.advancedexercise.com was there. Then, overnight, personnel learned the meaning of "Go fish." Type in the correct url and what did you find? Just a large underwater picture of a MantaRay taken off the coast of Kona, Hawaii. Seems a few sites hosted by the same company, Echelon, also showed Mr. Manta Ray, and all involved were scrambling as fast as they could to find out what happened and make it go away. At least they had a sense of humor: "Don't you like that?" the folks at Advanced Exercise told SNEWS when asked about the perty fishy. Luckily by Saturday, the store's new site, sans fish, was up and running again!

>> The Super Show has issued a final report -- well, sort of. As show management said after the show, it was decided to NOT issue attendance or exhibitor numbers. So the "final report" last week was just more words about how wonderful the show went, with a teaser about numbers that leaves you expecting more: "Fears of okay stats have been allayed, as all the numbers are up. Everything from buyer attendance to square feet of exhibit space rose a few percentage points." Maybe yes, but without numbers to compare, nobody can really prove anything.

>> SportsArt America will hold a sales contest of a different color this spring. The top salesperson in each of its three regions can win an all-expense-paid, nearly-weeklong trip to Taiwan in June to not only see the manufacturing plant there, but also partake in some focus groups. But that ain't all -- they'll tour historic sites and ancient temples, as well as find time for a little karaoke and golf. Along the way will be the typical cash awards for sales so anyone who sells even a single piece of SportsArt equipment will get something for their efforts. The sales period for the contest will be March 1 to May 15, with the winner being announced May 23 for a mid-June trip.

>> Earlier this month, 24-Hour Fitness opened its sixth Magic Johnson center -- coincidentally in San Leandro, Calif., where CEO Mark Mastrov opened his first club a number of years ago. In other news, 51-year-old 24 Hour staffer Skip Chase has crunched and sat his way to a couple of world records: He completed 6,369 successive sit-ups on a bent-leg ab board, and 5,260 sit-ups on an ab frame. Ouch.

>> When EN-R-G foods introduced its Honey Stinger sports gel last summer, it had a ton o' fun with its staff "titles" -- try King of Sting, Honey Czar, Vice President of Buzz, Honey Gourmand and Honeymonger. Made you smile! And smiling is good. In January when we picked up a press kit, we were disappointed to see that bureaucracy had buzzed into the hive. All had now become -- yawn -- Co-Founders, except the former Honey Monger who was now -- double yawn -- Operations. Ah, now, what's wrong with a little play in the buzz biz.

>> Look for the first Footwear Design and Technology Summit at The Super Show 2004 in Orlando Jan. 12-14, coincidentally the same weekend as the Disney Marathon on Jan. 11. Show management envisions the day as a meeting-of-the-minds of the world's top footwear innovators, designers, developers, marketers and sales experts. Planned are presentations, networking and panel discussions, as well as a special footwear section for the second-annual World of Sports Innovation. With the marathon in town, it should be good timing to gather some footwear attention and participation. And maybe log a few miles before the show's trade show doors swing open.

>> Never thought we'd see the "Dallas Cowboy Cheerleaders" and "fitness" in the same press release (although we don't doubt they are, er, fit), but will surprises never cease: The team cheerleaders have teamed up with the talent group that organizes them and the Bally Total Fitness club chain to conduct a national professional cheerleader search "to find the new stars for their 2003 squad." Enthused Kelli Finglass, Dallas Cowboys Cheerleaders Director, said, "It literally brings the first steps toward becoming one of 'America's Sweethearts' to your hometown." (We at SNEWS don't normally approve of the verb "enthuse," but we had to use it there, sorry.) The contest will be a city-by-city search with open call auditions held at selected Bally Total Fitness locations throughout the United States on March 9. Finglass said, "This program has been designed to make dreams a reality." Hmmm, maybe this is one of those reality shows?

Related

Fitness: Did you hear?...

For the week of Oct. 12-18>> New television spots for the Bowflex-branded SelectTech weight system (identical to the Nautilus version, just with a different name) began Oct. 1 and flashy they are. SNEWS® caught one of the first ones and the apparent simplicity of use ...read more

Fitness: Did you hear?...

>> SportsArt is now the official treadmill supplier for all new franchises for technical running retailer Fleet Feet. That means the mandate from Fleet Feet corporate headquarters will permit SportsArt to exclusively supply all new stores – five are expected this year to open – ...read more

Fitness: Did you hear?…

>> Uncle Sam may have collected a chunk of change on Tax Day, but Bally Total Fitness tried to soften the blow for taxpayers by opening all its club doors April 15 free of charge. The promotion was part of a nationwide effort to encourage people to work out their tax day ...read more

Fitness: Did you hear?...

>> Pacemaster's retailer who laid it all on the line at the company's annual dealer costume party each won a treadmill for their daring at the festivities at the Health & Fitness Business show on Aug. 19. First place went to Chris Newman of the Fitness Depot in Calgary who was ...read more

Fitness: Did you hear?...

>> Matthew J. Johnson is the new vice president of strategic planning and business development at Life Fitness. Johnson, 32, is responsible for implementing the company's long-term strategic plan, spearheading new market initiatives and driving new business development ...read more

Fitness: Did You Hear?...

>> At 11:40 a.m. on the first day of The Super Show, the fire alarms at the Sands Expo suddenly opened up with a piercing whooping screech. Most heads didn't even pop up, and no one made a move for the door. One exhibitor near the door said, after a couple of alarm whoops: "Hey ...read more

Fitness: Did you hear?...

>> A note about the Southern California fires: In Orange County -- the home of the likes of Iron Grip, Star Trac, VersaClimber and other fitness companies -- the fires north and south of them has so far meant not much more than smoke and ash everywhere … and some scary moments ...read more

Fitness: Did you hear?...

>> Nautilus took a beating last week as the military uplift of the stock market began to crack a bit. The stock began its drop on Tuesday, closing at 11.19 after it had peaked on a gradual recovery climb to reach the high 15s earlier that day. By the end of the week, it was down ...read more