SNEWS has been getting avalanched with "inside tips" over the last week alerting us to the "fact" that Mountain Hardwear was being purchased by Columbia.
This is not the first our team has heard of this rumor, with the first rumblings beginning nearly six weeks ago.
In the interest of separating fact from fiction, we jumped on the phone to chat with Mountain Hardwear president, Jack Gilbert.
The word? Mountain Hardwear had been testing the waters recently in response to a minority partner's interest in liquidity and in fact went through a review of options.
The result? As a result of all the due diligence, investigation and analysis, Gilbert assures us that Mountain Hardwear has decided to stay independent and closed out all discussions regarding a possible sale.