The Professional Paddlesports Association (PPA) has partnered with the Recreational Boating and Fishing Federation (RBFF) to promote paddlesports and paddlesports businesses through a cooperative media campaign titled Water Works Wonders. This year Water Works Wonders television ads will appear on Fox Sports Baseball throughout the month of April. Radio ads will air on national networks in April and May. And print ads will appear in 15 major magazines such as Sports Illustrated, Newsweek and Outdoor Life through June. It is expected that the Water Works Wonders campaign could reach nearly 700 million consumers this year. All Water Works Wonders ads drive consumers to the www.waterworkswonders.com website. To enrich the site's paddlesports offerings, PPA and the American Canoe Association recently provided content regarding paddling basics. The website also benefits PPA member businesses through a section entitled Where to Boat. This directory links consumers to boating destinations and outfitters throughout the country. Through their agreement with RBFF, PPA has arranged for all their members to be listed in this section.