Did you hear?... Nike's new television ad takes on new dimensions - SNEWS

Did you hear?... Nike's new television ad takes on new dimensions

The idea of staying dry in the outdoors takes on a whole new, and very funny, dimension with Nike's new television ad featuring cycling star Lance Armstrong.
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The idea of staying dry in the outdoors takes on a whole new, and very funny, dimension with Nike's new television ad featuring cycling star Lance Armstrong. In the opening frames Armstrong is shown out riding hard and fast with a group on a rain-slicked road. As they come to a hill, Armstrong accelerates and puts some distance between himself and the following pack. Then he suddenly turns off the road -- yes, he's on a sleek road bike -- and starts into the woods leading the pack down a very technical dirt single-track trail. All manner of mayhem ensues as riders careen out of control and crash over logs, down embankments, and into trees. As Lance emerges unscathed from the woods back onto pavement with a huge grin, a small bit of text "Stay Dry" appears on screen followed by the Nike swoosh logo. SNEWS® View: The ad is truly inspired and just may be one of Nike's best ever. It obviously belongs to the new "Enjoy the Weather" campaign announced recently. We can't wait to see the rest if they're as good as this.

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