Did you hear?... Hats off to Team Salomon

Hats off to Team Salomon for its efforts at the Salt Lake Winter Olympics.

Hats off to Team Salomon for its efforts at the Salt Lake Winter Olympics. One of our reporters on the scene for the entire two weeks told us the following: "Salomon had a hospitality house in Park City, and a constant parade of athletes through, as well as a great on-the-ground staff who handed photo-sized skis to skiers for their post finish photos. Multiple Olympic gold medal winner, Janica Kostelic, was even seen holding some tiny Salomon's and saying proudly, 'These are my photo skis.' Overall, the games were a blast, and Salomon far and away had the greatest brand presence - -and plan." SNEWS® View: Let the post-show PR wagons grind into full gear as companies attempt to turn medals for athletes into product sales and hard cash for end of year reports. By all accounts, Salomon has a leg up on the competition simply because of its well-executed game plan.


Did you hear?... Team Salomon/Eco-Internet now Team GoLite

Team Salomon/Eco-Internet, the elite adventure racing team that has won virtually every major race around the world for several years, will race under a new name for 2002 -- Team GoLite. Ian Adamson, the team's captain, commented that the team sought out GoLite to be its sponsor ...read more

Outdoor: Did You Hear?...

>> Hats off to the Outdoor Retailer trade show team! Though exact details are sketchy SNEWS has learned that as an added perk for qualified retailers (that means you have to have a retailer badge or no go), OR will offer free wireless access in the Retailer Lounge located in ...read more

Did you hear?... Team Salomon/Eco-Internet has done it again

Team Salomon/Eco-Internet has done it again, winning the 2001 Eco-Challenge race in 4 days, 5 hours, and 34 minutes. With members Ian Anderson, Mike Kloser, Sarah Ballantyne and Michael Tobin, the team braved the wilds of New Zealand's South Island in route to victory. For more ...read more

Did you hear?... Team D kicks off season at the Trinity Rodeo

Team D, Dagger Kayaks' paddling team, kicked off its competitive season with all around wins at the Trinity Rodeo, in Shasta-Trinity National Park, Calif., last weekend and at the Immersion Research Triple (IR) Crown on the Nolichucky River, Tenn., on March 29 to April 6. In ...read more

Outdoor: Did you hear?...

>> Two long-time VNU trade show employees are leaving the Outdoor Retailer and Fly-Fishing Retailer fold. Beth Gordon, national sales manager, and Summer Williams, special events manager, each gave notice in late April. After more than six years, Gordon is joining Czarnowski ...read more

Fitness: Did you hear?...

>> Technogym has been chosen as the exclusive supplier of fitness equipment for the Athens Olympics by the Greek Olympic Committee. On the grounds of the Olympic Village will be set up 11 gyms with more than 300 pieces of equipment that more than 10,000 athletes from 200 ...read more

Fitness: Did you hear?...

>> Landice has introduced a new treadmill -- one that has a reverse mode and a remote control unit. With a list of $3,500, the treadmill -- now called informally the Rehabilitation Treadmill -- could go beyond rehab and even into the home or light commercial. Introduced at Club ...read more

Outdoor: Did you hear?...

>> When the SNEWS® team received an invite to head to Utah for a Backbone Media-organized ski outing in Park City, Utah -- come on...it was tough work testing all that apparel and gear from Black Diamond, Obermeyer, Thor-lo, Horny Toad and Polartec -- we naturally accepted after ...read more

Outdoor: Did you hear?...

>> Jeff Bowman, of Cascade Designs, informed SNEWS that in-house PR maven Kitty Graham's position has been eliminated, meaning Graham, a 10-year veteran at Cascade is on the market. Graham, a winner of the SNEWS Editor's Voice PR Award in 2001 and runner up in 2002, was, ...read more