Atlas targets women with winter snowshoe workshop program - SNEWS

Atlas targets women with winter snowshoe workshop program

Atlas Snow-Shoe Company is kicking off the winter season with a series of workshops to get more women out on the snow and support its new women's snowshoe line, the Atlas Elecktra Series.
Author:
Updated:
Original:

Atlas Snow-Shoe Company is kicking off the winter season with a series of workshops to get more women out on the snow and support its new women's snowshoe line, the Atlas Elecktra Series. The Women's Explore Winter Workshops will hit key retail and health clubs in Seattle, Portland, Denver and Boulder. In addition to adventure racer Cathy Sassin presenting a basic outdoor education overview, a short film will be shown featuring three women from different sports backgrounds on a snowshoe adventure weekend in Yellowstone National Park. Workshop participants will also have a chance to participate in a follow-up hike on Elektra snowshoes. Partners in the program include: Mountain Hardwear, Montrail, Luna Bar, Petzl, National Geographic Maps, Subaru, Easton and the Women's Sports Foundation. Workshop participants will also receive a CD-ROM with how-to information, downloadable maps, safety tips and special offers from sponsors. The workshop schedule is: Seattle, Wash., Nov. 19, at REI; Portland, Ore., Nov. 20-23, at Club Sports, REI, The Mountain Shop; Denver, Colo., Jan. 5-8, 2003, at Denver REI, The Sporting Woman, EMS, Cherry Creek Athletic Club, Denver Athletic Club; Boulder, Colo., Jan. 9-12, 2003, at Mountain Sports, RallySport, Flatirons Club, the Pulse.

Related

Atlas to roll out more winter workshops for women

Atlas Snow-Shoe Company has announced plans to expand on the successful completion of the company's pilot season of the Atlas Explore Winter women's workshops. Initially offered to select retail stores and health clubs in Seattle, Portland and along Colorado's Front Range, the ...read more

Did you hear?... Atlas Snowshoe Company forms partnerships to establish outreach program

Atlas Snowshoe Company has announced strategic partnerships with Mountain Hardwear, Montrail, Clif Bar, Petzl America, National Geographic Maps, Subaru, and the Women's Sports Foundation to establish an outreach program designed to get more women participating in outdoor sports ...read more

Industry women network at the OIWC Winter Gathering

An overflow crowd attended the semiannual Outdoor Industries Women's Coalition (OIWC) gathering at Abravanel Hall during the third night of Outdoor Retailer Winter Market to network and meet other women (and the occasional man) involved in the outdoor industry. The party kicked ...read more

Activa catalog to target women's fitness consumer

Hitting mailboxes of active woman across the country last week was the premiere edition of the Activa catalog, which boasts the tagline, "Active Gear for Powerful Women." Activa is a venture of Road Runner Sports, the San Diego, Calif.-based, retailer known primarily for ...read more

OR Winter Market '03: Women's footwear

Shoes -- even outdoor or technical ones -- can make some girls' hearts sing, and Outdoor Retailer Winter Market had a few styles specifically for women that will end up on some must-have lists. These days, companies are emphasizing quality casual with head-turning looks. ...read more

Diva_CwrapV.jpg

New Outdoor Divas retail shop targets women consumers

Strolling along Pearl Street Mall in Boulder, Colo., you'll notice a new retail game in town with a different customer bent -- targeting active women in search of high-tech apparel and gear for outdoor, fitness and ski pursuits. Co-owners Kim Walker and Mike Callas came up with ...read more

Sugoi women's mountain bike camps on a roll

What began four seasons ago as three weekend mountain bike camps for women run by a regional cycling federation in British Columbia has grown into a sell-out 13-camp series across Western Canada and the United States for nearly 500 women now run by Sugoi. Today's Sugoi Dirt ...read more

Reebok creates women's tri series

Reebok, which will kickoff a new series of women's apparel and footwear for fall 2003, is also launching a series of four triathlons for women of all levels. Called, of course, the Reebok Women's Triathlon series (www.reebokwomenstriathlon.com), the race will donate a portion of ...read more

OR Winter Market '03: Women's Casual/Technical Apparel

"Women's anything" ranked No. 2 as the fastest growing product category for 2002, according to the latest SNEWS Retailer Survey -- published in the most recent GearTrends magazine. Responding retailers wrote that everything from sportswear to casual clothing and footwear to ...read more