Outdoor Research adds Hans Florine as an ambassador for rock climbing

Outdoor Research, a leading, independent manufacturer of outdoor apparel and accessories, in mid-June added athlete and rock climber Hans Florine to its roster of brand ambassadors.
Author:
Updated:
Original:

SEATTLE, Wash. (July 10, 2012) – Outdoor Research, a leading, independent manufacturer of outdoor apparel and accessories, in mid-June added athlete and rock climber Hans Florine to its roster of brand ambassadors.

Florine, a longtime fixture in both speed climbing and in the Yosemite Valley, recently broke the speed record – again – for climbing The Nose on El Capitan, along with climbing partner Alex Honnold. Florine has previously held the speed record several different times for ascending the Nose. He and Honnold’s ascent in late June took two hours, 23 minutes, and 46 seconds, which shaved almost 13 minutes off the previous record. Florine also holds numerous other records and firsts in climbing, including being the only person to have climbed El Capitan twice in a day solo.

Jeannie Wall, Product and Marketing Consultant for Outdoor Research’s Alpine and Rock Climbing lines, said Florine will help, along with other rock climbing athletes, to provide regular feedback as part of the product development process for the Outdoor Research climbing line.

“What inspires me most about working with Hans is his authentic, genuine interest in helping to develop relevant products for climbers,” Wall said. “He has a wealth of experience in climbing, in selling gear at climbing gyms, and in the industry in general, and that’s invaluable to us. I’m really psyched to work with someone who has so many years of experience but is still incredibly humble, and also someone who understands the broader view of product development. We’re psyched to have him involved on the team.”

Florine has worked as a guide, athlete, speaker, climbing teacher and adventurer for almost 30 years. He has done everything from expeditions in remote parts of the world to climbing 5.14. He is currently an ambassador for the Access Fund, and previously worked as the executive director of the American Sport Climbers Federation.

Florine said he’s excited to help improve an already solid line of outdoor apparel and accessories.

"I’ve designed and made my own pants, packs, camera cases, chalk bags, and altered countless garments and packs over the past 30 years of adventuring outdoors,” he said. “I’m finding it hard to improve on the line of products I see in the Outdoor Research offering. But, I like a challenge!"Florine joins a number of other additions in the last year to Outdoor Research’s roster of rock climbing athletes, including Beth Rodden, Nik Berry and Madeline Sorkin, all of whom are involved in providing feedback on rock-climbing products in the Outdoor Research line.

About Outdoor Research

Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. We are inclusive, inviting anyone who shares our passion to join our community. We’re independent, letting us strive to provide the best value to our customers, not shareholders. We are committed to our core sports: Alpinism, Ice Climbing, Hiking, Paddling, Trail Running, and Backcountry and Sidecountry skiing. We’re a member of the outdoor community, and we listen to, value and empower each other and our fellow adventurers. We’re growing, both as a company and as individuals. And we’re having fun along the way.

Related

El Cap speed ascent record holder signs with Outdoor Research

SEATTLE, Wash. (October 2, 2012) – We’d like to call it the ‘Outdoor Research bump’ that led to two of our athletes setting speed-climbing records on El Cap this year, but we’ll keep reality in check and chalk it up to serendipitous timing, as well as the ongoing honor that some ...read more

Outdoor Research hires new Alberta sales representation

Outdoor Research, a leading, independent manufacturer of outdoor apparel and accessories, this month hired John Pettigrew as its sales representative in the Alberta region of Canada. Pettigrew will work toward growing Outdoor Research sales in the region working with Outdoor ...read more

Outdoor Research Announces Sponsorship of Outerlocal Summer Games

SEATTLE, Wash. (July 3, 2012) – Outdoor Research, a leading independent manufacturer of outdoor apparel and accessories, is the presenting sponsor of the inaugural Outerlocal Summer Games taking place on July 7. This Saturday, the local hill of Jackson Hole, Wyo., Snow King ...read more

Snow King Mountain inks partnership for uniforms from Outdoor Research

Seattle, Wash. – Snow King Mountain in Jackson, Wyo., embodies the spirit of the “town hill,” the kind of ski area that touches every level of a skiing community. On any given day, people on the hill range from high schoolers and professional-level racers who are training to ...read more

Outdoor Research sponsors Grand Targhee Resort's apparel line

SEATTLE, Wash. (July 19, 2012) – Starting this fall, Outdoor Research, a leading, independent manufacturer of outdoor apparel and accessories, will provide uniforms for all winter and summer staff at western Wyoming’s Grand Targhee Resort. Ski patrollers, ski instructors, ...read more

Outdoor Research adds rock athletes Beth Rodden, Nik Berry, Madaleine

SEATTLE, Wash. – Outdoor Research, a leading, independent manufacturer of outdoor apparel and accessories, this month added rock climbers Beth Rodden, Nik Berry and Madaleine Sorkin to its roster of brand ambassadors. Along with bringing three new high-profile climbing athletes ...read more

Outdoor Research Lodestar wins Polartec APEX award

SEATTLE, Wash. (June 19, 2012) – Outdoor Research, a leading independent manufacturer of outdoor apparel and accessories, this month won a Polartec APEX Award for its new Lodestar Jacket and Pant, which pioneers the use of Polartec’s innovative new Power Shield® High Loft fabric. ...read more

Outdoor Research named 2012 Innovator of the Year

SEATTLE, Wash. (April 30, 2012) – Outdoor Research, a leading independent manufacturer of outdoor apparel and accessories, this week was named Washington state 2012 Innovator of the Year in the large company category by a panel of seven judges assembled by Seattle Business ...read more

Backpacker gives Outdoor Research accolades in five categories

SEATTLE, Wash. (Nov. 1, 2012) – In its fall 2012 buyer’s guide, Backpacker Magazine bestowed accolades on outdoor apparel and accessory brand Outdoor Research in five different categories – Best All Around Hardshell, Ultralight Warmth in insulation, All-Purpose Softshell, Warmest ...read more