Retail College - Merchandising Campus - Merchandising Tour Classroom
| Merchandising Tour: Setting the story scene
May 7, 2012 Wall fixtures, props, mannequins, signage and product packaging are more than a mere backdrop to fantastic merchandise in any retail market. SNEWS Merchandising Editor Robin Enright Each of these items should reflect brand messaging, or one risks a confusing consumer experience. Think of choosing fixtures as setting a scene in a play. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
 | Merchandising Tour: Conveying an environmental message
Apr 25, 2012 Giving back is a positive trend in business, but such goodwill must be authentic to resonate with today’s savvy consumers. SNEWS Merchandising Editor Robin Enright looks at how United by Blue conveys its environmental push straight into its merchandising story. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
 | Merchandising Tour: Get lit!
Apr 9, 2012 The lighting industry has trained its spot on LED, but myths about the technology’s limitations remain. SNEWS Merchandising Editor Robin Enright provides an update on the latest LEDs available today to retailers. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
 | Merchandising Tour: The power of purpose at Woolrich
Mar 21, 2012 Integrity is a powerful buzzword among Outdoor Retailer exhibitors, and what better way to tell an authentic story than by harkening back to a company’s roots. SNEWS Merchandising Editor Robin Enright takes a closer look at why Woolrich won the overall Best of Booth award at Outdoor Retailer Winter Market 2012. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
 | Merchandising Tour: Signage that elicits personality
Mar 5, 2012 We all know retail signage provides direction, information and education, but it’s also one of the first indicators to consumers on what experience to expect beyond the storefront doors. SNEWS Merchandising Editor Robin Enright calls out some of the signs that got it right at Outdoor Retailer Winter Market. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
 | SNEWS® Merchandising Tour, co-sponsored by Outdoor Retailer — reserve your space today
Jan 11, 2012 Get visual at Outdoor Retailer Winter Market with a specially designed tour of booths for retailers and exhibitors alike. This tour will provide inspiration, ideas and the confidence to think "outside the box" when putting together your own displays, whether they are in store, or at a future Outdoor Retailer trade show. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
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| Merchandising Tour: Success at Outdoor Retailer Winter Market or bust
Jan 9, 2012 You've made the investment to exhibit at Outdoor Retailer Winter Market, now it’s time to make sure all your visual merchandising ducks are in a row. SNEWS brings you 10 trade show booth merchandising tips to help you maximize your Winter Market investment. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
| Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
Dec 9, 2011 Show booth setup doesn't have to be stressful and time-consuming. SNEWS looks at how Nikwax and Ruff Wear simplified the process at Outdoor Retailer. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
| Merchandising Tour: Creating visual interest with creative accessory displays
Oct 19, 2011 The varietal nature of accessory products can present a merchandising challenge, but there are ways for displays to stand out. Consider these creative ideas SNEWS spotted at Outdoor Retailer Summer Market 2011. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
| Merchandising Tour: Footwear displays that creatively demonstrate function
Sep 7, 2011 Looking to move beyond a bland slatwall for your footwear displays? Here are some ideas SNEWS picked up at Outdoor Retailer Summer Market that take in mind the function of the shoe for effective merchandising. Read Story | Comment on this story | Go to all Merchandising Tour Classroom |
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Product review: Pearl Izumi Infinity Windblocking Hoody May 9, 2012 The Pearl Izumi Infinity Windblocking Hoody SNEWS recently tested was infinitely versatile. Read Review | Comment on this review | Go to all Product Reviews |
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Osprey Poco Premium Child Carrier Apr 23, 2012 Osprey's new Poco line of child carriers delivers with all the comfort and fit attributes the brand is known for in its packs. Read Review | Comment on this review | Go to all Product Reviews |
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Product Designer II - Gregory Mountain Products
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Product Development Director - Chaco - Wolverine World Wide
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Indp Rep: Capo Cycling Apparel - Capo Cycling Apparel
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Cost Accountant - Black Diamond Equipment Ltd.
Listed - 05/08/2012
National Sales Manager - Nextorch Inc.
Listed - 05/08/2012
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1,000 Mile MST Endurance Run Starts Today
May 10, 2012
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CamelBak Named Official Water Bottle of Outdoor Nation
May 9, 2012
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Great Outdoor Provision Co. welcomes exciting changes in its 40th Year
May 9, 2012
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High Sierra Acquires HighSierra.com
May 9, 2012
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Jess McMillan signs with GARMONT N.A. as newest female athlete
May 9, 2012
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June 2 Is National Trails Day®
May 9, 2012
Read story | Post a release | Go to all Industry Releases
May 10, 2012
Read story | Post a release | Go to all Industry Releases
CamelBak Named Official Water Bottle of Outdoor Nation
May 9, 2012
Read story | Post a release | Go to all Industry Releases
Great Outdoor Provision Co. welcomes exciting changes in its 40th Year
May 9, 2012
Read story | Post a release | Go to all Industry Releases
High Sierra Acquires HighSierra.com
May 9, 2012
Read story | Post a release | Go to all Industry Releases
Jess McMillan signs with GARMONT N.A. as newest female athlete
May 9, 2012
Read story | Post a release | Go to all Industry Releases
June 2 Is National Trails Day®
May 9, 2012
Read story | Post a release | Go to all Industry Releases
Solar powered clothing has its challenges, but high potential in the outdoor industry
May 9, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
CamelBak Q1 sales rise 23 percent on hydration; military sales slip
May 9, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
Product review: Pearl Izumi Infinity Windblocking Hoody
May 9, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
May 9, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
CamelBak Q1 sales rise 23 percent on hydration; military sales slip
May 9, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
Product review: Pearl Izumi Infinity Windblocking Hoody
May 9, 2012
Read Story | Comment on this story | Go to all Outdoor Headlines
"To the Winners " by Sharon Eisenhauer (05/09/2012 15:26 MDT)
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"OR Location " by Aaron Imholt (05/01/2012 00:25 MDT)
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"OR Location " by Aaron Imholt (05/01/2012 00:25 MDT)
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Join the conversations -- Ideas, Community. Becoming a member of the community is free.
Click here to join now.
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Merchandising Tour: Setting the story scene
May 7, 2012
Read Story | Comment on this story | Go to all Retail College
Merchandising Tour: Conveying an environmental message
Apr 25, 2012
Read Story | Comment on this story | Go to all Retail College
Merchandising Tour: Get lit!
Apr 9, 2012
Read Story | Comment on this story | Go to all Retail College
May 7, 2012
Read Story | Comment on this story | Go to all Retail College
Merchandising Tour: Conveying an environmental message
Apr 25, 2012
Read Story | Comment on this story | Go to all Retail College
Merchandising Tour: Get lit!
Apr 9, 2012
Read Story | Comment on this story | Go to all Retail College
Brands debut water–resistant down at Winter Market
Jan 25, 2012
Read Story | Comment on this story | Go to all Product Trends
Jan 25, 2012
Read Story | Comment on this story | Go to all Product Trends
