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Article Thumbnail Multiple surveys reveal shopping moods, trends via email and mobile communications
Nov 28, 2011
If your retail store or business is engaged in communicating with consumers via opt-in email or mobile promotions, you need to read the SNEWS summary report taken from several surveys on what consumers prefer when it comes to emails, coupons and more. You may be quite surprised.
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Article Thumbnail Surveys reveal interesting trends in smartphone use
May 30, 2011
Mobile ads are getting noticed… but which types gain the most attention? A recent survey has some answers. Plus, half of consumers say smartphones are their life. SNEWS has the insight.
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Article Thumbnail SNEWS Fitness Retailer Survey: Open now, so don’t miss your chance to say what you think
May 23, 2011
Retailers, don’t miss your chance to tell SNEWS and the industry what you think in our annual Fitness Retailer Survey! Now open and seeking responses.
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Article Thumbnail Consumer Reports ‘Recommended’ and ‘Best Buy’ treadmills, ellipticals sure to raise controversy
Jan 7, 2011
Out just in time for the kick-off of the New Year’s resolution season, Consumer Reports has released its equipment reviews in its annual health and fitness report in the February 2011 issue, featuring rankings of treadmills, ellipticals and heart-rate monitors. Get a SNEWS summary of the always scintillating and sometimes controversial results here.
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Article Thumbnail Fitness’ own ‘Cost of Doing Business’ survey seeks responses, offers results
Nov 1, 2010
Ever wonder how your retail business does in comparison to the industry in its overall costs, margins, expenses and more? Participating in the fitness industry’s first “Cost of Doing Business” survey by the NSGA can get respondents their own personalized results. Read on to see how you can take part.
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Article Thumbnail Did you hear?... Smaller, portable equipment still the biggest hits at clubs, with trainers
Oct 27, 2010
Small and very portable equipment, such as suspension training systems, stability balls, dumbbells and balance gear, are still the most popular and pervasive at clubs and with trainers, according to a recent survey. SNEWS gives you a look at the results.
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Article Thumbnail Nielsen data indicates Internet activity declined in February
Mar 19, 2010
Average web use declined in all categories Nielsen tracks during February 2010, with most web brands losing traffic and seeing visitors spending less time on a particular site.
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Article Thumbnail Did you hear?...Yes, email is taking over our lives
Nov 27, 2009
It’s official: Email is consuming more time than ever before. According to poll results just out from NFI Research, 21 percent of business leaders are spending more than four hours each day on email.
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Article Thumbnail Did you hear?...Boomers: potent, growing marketplace not to be ignored, even online
Jun 20, 2008
Boomers may be flocking online, ready for you to reach them via targeted marketing, but they are not ready to embrace some of the hippest technology the younger generations crave. But don't discount the group since it remains a potent and growing market with dollars to spend.
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Article Thumbnail 2001 SNEWS Subscriber Survey: Which Tradeshow Are You Attending?
Nov 30, 2001
Our 2001 tradeshow-attendance survey results are in, and we thank everyone for their responses. The below results represent 64 individual companies – 33 exhibitors and 31 retailers. While we received multiple responses from many companies, we chose to include only one response from the most senior member of the management or buying team because we felt that best represented the company position and not just an individual preference. Our retailer response represents both large specialty chains and stores with multiple locations, as well as single store operations, together totaling over 150 storefronts. Interestingly, an significant number of retailers and manufacturers told us by phone and email they didn't take the survey because they still didn't know which show, if any, they were going to attend. Indicative of the overall feeling in the industry? We believe so as the undecided contingent will apparently wait until the very last minute before making an attendance decision.
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Products and Trends
Industry News Releases
Darn Tough Taps StoneNsea Sales Inc. for Southeast U.S. Representation
May 18, 2012
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The Conservation Alliance Announces Outstanding Partnership Awards
May 18, 2012
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The North Face Explore Your Parks helps American families Get Outside
May 18, 2012
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Adam Campbell Named Injinji Team Member
May 17, 2012
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Deuter USA Hires Sterling & Co. as Northern California and Northern Ne
May 17, 2012
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Grassroots, Patagonia and Aron Ralston to Raise Funds for SUWA
May 17, 2012
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SNEWS Headlines
How to Sell: Insulation
May 21, 2012
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SNEWS Qs, Retailer Edition: Brandon Boyette, Outdoor Trails
May 21, 2012
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SNEWS best outdoor reads from around the web
May 18, 2012
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Community Chat
"To the Winners " by Sharon Eisenhauer (05/09/2012 15:26 MDT)
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"OR Location " by Aaron Imholt (05/01/2012 00:25 MDT)
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Trend Reports
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Jan 25, 2012
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