News & Features - Editorials

California companies lobby Congress for wilderness
Jul 12, 2004
Delivering the message that wilderness is good for business, I recently joined four outdoor industry representatives in lobbying congressional representatives on behalf of legislation that would protect 300,000 acres of public land on California’s North Coast.
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Take care of your heart -- Malcom Daly
May 7, 2004
I had just had a major heart attack. It came out of the blue, with no warning, no family history: a wake-up call for me as I was strolling into middle age with the cavalier confidence shared by many ageing athletes.
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Hoffman fires back at fitness editorial
Feb 11, 2004
We received the following commentary from PR pro Michael Hoffman (Heart Communications) in response to our anonymous editorial in the Feb. 3 News Digest. It takes the discussion further. We welcome commentary from others -- see link to our Forums section at the bottom of the article.
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Fitness Wish List 2004: An anonymous editorial
Jan 28, 2004
SNEWS® received this contribution from a long-time fitness industry member as a follow-up to our own Fitness Wish List for 2004 from Jan. 2. Yes, it is a tad harsh and a tad cynical, but they are the contributor's thoughts – and thought-provoking ones at that. Read on...
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Specialty Stores Are Heirlooms Worth Saving
Dec 22, 2003
One of our favorite all-time reps was Roch Horton who gave many a Monday night clinic at our store representing Black Diamond equipment and Patagonia. Years ago, we talked about increasing competition and the perilous existence of some of the best outdoor specialty shops in the country. He referred to his favorite quirky traditional stores as heirlooms -- something you don't want to lose.
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What size is YOUR catalog?
Jun 30, 2003
Listen, puleez, to the plaintive voices now: Before you print your next new catalog or brochure for an upcoming trade show or new season, think about this one thing: "Will this fit in a hanging file?" If not, just step away from the cute design board and return to basics immediately.
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Guest Editorial: Economics, Wilderness, the Outdoor Industry, and Our Trade Show
May 12, 2003
A week ago last Sunday the Salt Lake Tribune published as its lead piece in the OpEd section an editorial I wrote with support from the B4W group of OIA. The piece was an economic rebuttal to Utah Gov. Mike Leavitt and the Secretary of Interior Gail Norton's backroom deal to remove Wilderness Study Area protection from some 6 million acres of potential Utah Wilderness.
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Guest editorial: Use color, layout to benefit fitness business
Feb 24, 2003
Color plays an important role in our lives, as does the way pieces in a space are laid out. Guest writer Del Reanne Lucas suggests business people pay more attention to these things.
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Guest editorial: Selling the Great Outdoors
Oct 10, 2002
The outdoor market is flat and getting flatter. Our problems started well before September 11. In fact, our problems began to quietly appear on the radar screen well before the recession.
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Outdoor and Fitness: Working Together, Our Industries Will Grow
Apr 2, 2002
Last October, SNEWS took the rather bold step of suggesting that the fitness and outdoor industries could learn a lot from each other, should work together and, in fact, in many ways were already co-mingling, albeit still "holding hands in the dark" for fear someone would see them together.
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iFitness Belts
Oct 17, 2011
The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them.
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Fitnex E55SG Elliptical
Sep 14, 2011
So many ellipticals can be large and pricy, and the though the smaller ones may have a lower price tag, what they give up to get there makes for a more wobbly ride that’s not as much fun. The Fitnex E55SG elliptical manages to be rather petite but still can hold its own when a user pushes it hard.
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Advertising Sales - Big Earth Publishing
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Bicycle Store Manager - Seattle Area - Veloce Velo
Listed - 12/17/2011

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Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at Backcountry.com, Leisure Trends, Mountain Hardwear, American Rec and more ...
Dec 19, 2011
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"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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