Travis Underwood

Travis Underwood, owner of Chopwood Mercantile in Crested Butte, Colorado, shares what’s moving at his store right now. What’s hot? Voormi — It is hot as it’s adding a technical fabric story to the merino wool market. The surface hardened merino is the perfect mid- and ...read more

My shop, Chopwood Mercantile, is a B-Corp certified Outdoor Retail shop in Crested Butte, Colorado, that provides unique gear and guidance to foster experiences in wild places. We conceived the idea to re-think outdoor retail in 2010 as a way to answer the challenges facing ...read more