Rod Johnson

A Grassroots Outdoor Alliance award is a very big deal. The group, which is a consortium of 64 independent outdoor specialty retailers and 68 vendor partners, represents the best of specialty retail. The awards, which will be given out on June 13, 2018 on night one of the ...read more

** To watch more episodes of The Innovation Project, click here. Rod Johnson started Midwest Mountaineering, in Minneapolis, 46 years ago in his kitchen. He was “poor as a church mouse,” he says, and used his father’s business letterhead to buy gear at wholesale prices and ...read more