Black Friday was a success for Salida Mountain Sports, but not because they lured customers in with steep discounts. Prices stayed steady, and if the Colorado store missed some sales because they weren’t discounting, store owner Nate Porter said so be it. Small specialty outdoor ...read more
Malcom Daly has been a self-described “floor warrior” at Neptune Mountaineering, in Boulder, Colorado, for years. And sometime back in January, he watched as an older couple—obviously old-school outdoor, in a hobnailboots sort of way—walked into the shop shortly after it ...read more
Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political ...read more
Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or ...read more
Just a decade ago, local retailers were the biggest influencers of a shopper's path to purchase. But, just like most other industries—from airlines and hotels to restaurants and even schools‑changing consumer behavior has dramatically upended everything we all knew about how ...read more
