Made In The USA

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Jordan Basile, founder of Deso Supply Co. Designed in the Sierra Nevada and manufactured in California, Deso Supply Co. ...read more

It’s unclear who instituted the rule. It might have been Robert Chesebro Jr., whose grandfather, Herbert, founded Wigwam as Hand-Knit Hosiery in 1905. Or maybe it was Margaret Newhard and Chris Chesebro, his kids, who came up with the idea. But one thing is for sure: It didn’t ...read more

ORCA CEO Cliff Walker spends much of the year on the road, in business attire, selling his brand's coolers and drinkware. So when he’s home working in the Nashville headquarters, he comes casual, dressed in earth-toned shorts and a T-shirt. That down-to-earth approach is a good ...read more

More IKON news: Alterra Mountain Company announced plans to purchase Crystal Mountain Resort in Washington, which would bring the company’s total to 14 year-round mountain destinations throughout North America. The resort will be available on the pass for winter 2018/2019. Access ...read more

Over the next two weeks, a parade of brands and organizations in the outdoor industry will tell the United States Trade Representative (USTR) that more than $200 billion in tariffs on imports from China will hurt consumers, employees, and ultimately, American business. The U.S. ...read more

Orange Screw is the ultimate ground anchor with literally hundreds of uses: Secure your tent, pet, boat, tarp, garden stakes, sunshade, small airplane, and more. This innovative, lightweight, rust proof and easy-to-use ground anchor is made of 100 percent recycled/recyclable ...read more

There’s a place, way down east in Jamestown, South Carolina, where wild wool goes to get scoured, spiffed up, and ready for a transformation. It’s a factory on the banks of a river, and it smells like a potent cocktail of farm animals and grease. It’s called Chargeurs Wool USA, ...read more

Way out here in the middle of southwestern Wyoming, a massive operation is under way. Sheep rancher Jon Child—plus two of his sons, their wives, and their children—create a ruckus. It’s shearing day. By sundown, some 1,100 Merino Rambouillet sheep will have been liberated from ...read more

In the outdoor industry, wool has been gaining popularity for several years, as more and more apparel brands start to incorporate it into everything from undies to puffy jackets to shorts to shoes. But the reality is that as a global commodity, wool has been waning in ...read more