John Walbrecht
Black Diamond cuts 70 positions and transitions manufacturing out of Utah
Black Diamond laid off 70 employees last week in its manufacturing division of the Salt Lake City, Utah, headquarters, a 22 percent reduction of the Utah workforce and 53 percent of the manufacturing division. News spread quickly on Reddit. A screenshot of a Facebook post—with ...read more
Retail in the midst of a renaissance
Malcom Daly has been a self-described “floor warrior” at Neptune Mountaineering, in Boulder, Colorado, for years. And sometime back in January, he watched as an older couple—obviously old-school outdoor, in a hobnailboots sort of way—walked into the shop shortly after it ...read more
Reinvigorating the “quintessential badass brand”
Self-described “brand turnaround guy” John Walbrecht has spent his career pushing innovation at companies like Timberland, Spyder Active Sports, Fenix Outdoor, and Mountain Hardwear. So when he took the helm at Black Diamond in fall 2016, it’s no surprise that his goal was to ...read more