The newest store associate at Boulder, Colorado’s Go Far posts up near the wall of shoes on the store’s far end. Her job description at the running and active lifestyle specialty retailer is fairly specific: She’ll measure and analyze your foot, track your stride and gait, and ...read more
The outdoor industry’s collaborative ethos is growing—and spurring a handful of groundbreaking work-space collaborations. Shared overhead, resources, consumer traffic, and synergy are all incentives for brands, retailers, and nonprofits to jump on board with the movement. ...read more
Despite all the doom and gloom that we hear about retail these days, we’ve seen some exciting new stores launch this year, each with its own unique spin on specialty outdoor retail. Here are some of the coolest: A new gear shop is born in Pittsburgh, PA A new gear shop is born ...read more
In college, Kate King took a gig at running shop Gazelle Sports in Michigan to earn cash while in school. That move sparked a deep passion for the outdoor industry and eventually lead to her opening GO FAR, a new outdoor shop in Boulder, Colorado. When she took that part-time ...read more
