Outdoor brands who partner with Insect Shield have new evidence to boast about. A recently-released study by the U.S. Centers for Disease Control and Prevention (CDC) has found that clothing treated with insecticide permethrin really does deter ticks, including those that carry ...read more
Just four miles from the nearest raging fire, the ash is swirling like falling snow at Marmot and ExOfficio headquarters in Rohnert Park, California. “It feels post-apocalyptic,” Joe Flannery, SVP and GM of Newell Brands Technical Apparel, said from the safety of a hotel room on ...read more
People don’t buy gear to have new stuff. They buy it because they need it. The Adventure Travel Trade Association, with member gear companies, tour operators, and destinations, typically focuses on the experiences people have with the stuff you sell them. But Casey Hanisko, who ...read more
The trail is calling With millennials looking for do-it-all pieces, lifestyle apparel continues to offer an elevated aesthetic that’s ready for a spur-of-the-moment outdoor romp. Look for heat-releasing features like micro holes and breathable fabrics in summer-specific garments, ...read more
