Erehwon Mountain Outfitter
The paper-thin line between RV and core outdoor consumers
According to Frank Hugelmeyer, the outdoor industry has an elitism problem. The president of the RV Industry Association—and former CEO of Outdoor Industry Association (OIA)—believes that both groups need to relax how they define themselves, because the outdoor and RV worlds are ...read more
Erehwon Mountain Outfitter's next-level store
At the new Erehwon Mountain Outfitter store, you won’t have to go outside to test the warming capabilities of a winter jacket you’re eyeing. Just step into the "cold room." The 22,000-square-foot location—the biggest and fifth in the retailer’s fleet—opened last week in ...read more
A new era for Rock/Creek Outfitters
If you were a regular customer at Rock/Creek Outfitters long enough, the owners, managers, and sales floor staff greeted you by name when you walked through the doors and also came to know your outdoor activities. Shopping there was not merely a transaction; it was a gathering ...read more
Industry Buzz: Wilderness champion dies at 93, Camping World's future plans, a new slackline park, and more.
Happy Monday! If you read anything today, make it Industry Buzz. Here are the latest headlines: Do you have buzzworthy news tips? Email us at [email protected]. Stewart Brandborg, who led the Wilderness Society during a critical time for the wilderness movement from 1964 to ...read more
Heritage retailer, Erehwon, scooped up by Camping World
Camping World announced today its plan to purchase Erehwon Mountain Outfitter, an iconic 45-year old specialty outdoor retailer with locations in Glendale, Wisconsin, and three in the Chicago area. Full disclosure: I worked at Erehwon as a shop kid from about 1991 to 1994, right ...read more