In this guide for brands and sales managers we will cover How to overcome objections and get your team on board Finding The Right Time To Upgrade Prepping Your Organization For A New B2B System --- Upgrading your flagging B2B system to a more effective, modern platform is a big ...read more
As the world changes and businesses adapt, many brands find themselves needing to adopt a completely virtual sell-in experience. Even if your brand can’t conduct essential business face to face, it is essential that you find ways to move forward. This is doubly important at the ...read more
Why Reps Matter to Specialty Retailers Sales reps are one of the essential components of a brand finding success at retail. For many retailers, they are the key that unlocks a successful season by providing much needed support. But what exactly should reps be doing to service ...read more
The Seasonal Journey What is it and how to use it to build your go-to-market content plan. The seasonal journey is the path you and your retail partners take as they navigate the season. It’s helpful to think of the season as a series of stages when considering how to best ...read more
While the time leading up to a season for a brand and retailer are crucial to ensuring that the right product gets purchased and it eventually sells through, the decisions and actions in season can’t be overlooked. This article will discuss a retailer's needs while in season, ...read more
Welcome to Brand College! Think of this as your destination to get inside the head of specialty retailers and better understand what they expect of you as a brand in order to earn your spot on their shelves. We’ll cover the key fundamentals of building a thriving wholesale ...read more
