Bonie Shupe is the general manager of Ibex Outdoor Clothing.
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Bonie Shupe is the general manager for Ibex Outdoor Clothing, which relaunched under new ownership (Flour Fund) in October 2019. Shupe has worked as a designer for Cabela’s and Spyder and Stonewear Designs.
Shupe is based in Colorado and she has a grand vision for Ibex 2.0: "We should all be wearing merino, all of the time," she says.
Less than two years after going out of business, wool giant Ibex Outdoor Clothing is making a comeback with new owners, a new designer, and new designs—plus some rejiggered old favorites. Shuttered in early 2018 after struggling to find its footing in a fast-moving and ...read more
