Bonie Shupe | Bonie Shupe News - SNEWS

Bonie Shupe

Bonie Shup of Ibex | woman with long brown hair and sunglasses on her head, smiling, looking towards sky in profile

Bonie Shupe is the general manager of Ibex Outdoor Clothing.

Bonie Shupe is the general manager for Ibex Outdoor Clothing, which relaunched under new ownership (Flour Fund) in October 2019. Shupe has worked as a designer for Cabela’s and Spyder and Stonewear Designs.

Shupe is based in Colorado and she has a grand vision for Ibex 2.0: "We should all be wearing merino, all of the time," she says.