Asolo

Get ready for round two, everyone. After debuting its first all-digital trade show this summer, learning from industry feedback, and making tweaks to the format, Outdoor Retailer is ready to go forward with its second iteration of the online show in just a few weeks. A ...read more

If there's one word industry vets use to describe Bruce Franks, 72, the longtime GM of Asolo USA, it's "legend." Time and again over the last quarter century, Franks reinvigorated the U.S. market for the heritage footwear brand in ways that shaped the company's direction, its ...read more

Asolo's changing of the guard: Asolo ends one era and begins another as industry veteran and longtime U.S. general manager Bruce Franks retires, handing the reins to Bill Lockwood, who will assume full control after the 2020 Outdoor Retailer Summer Market. Filling Jake Burton's ...read more