Ascent Outdoors
Seattle's Ascent Outdoors is back
In early May, a sign on Ascent Outdoors' main door suddenly marked the end of an era. "We will miss you," the sign read. For more than 20 years, the shop in Seattle's Ballard neighborhood was a meeting spot for the outdoor scene, and its shuttering was devastating and shocking to ...read more
Seattle's Ascent Outdoors suddenly closes after 23 years
Less than a year after Seattle's Ascent Outdoors opened a second location and not even a month after celebrating its 23rd anniversary, the business has unexpectedly shuttered all three of its doors. The business has not made any official announcements about the closure, other ...read more
Industry Buzz: Capitol Summit, Arc'teryx, Columbia, Ascent Outdoors, and a new alternative to hydration cups at races
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Consumer-facing outdoor media site Gear Junkie has joined the Plastic Impact Alliance and supported the initiative by reporting on it. Adventure Journal also ...read more
How one brand is evolving the way it supports specialty retailers
A relative newcomer to the outdoor scene walks into a brick-and-mortar retailer in search of a waterproof jacket to bring on his first big backpacking trip with friends. He finds the gear intimidating and the prices shocking, but thankfully, an educated staff member explains the ...read more
The fine art of retailer relations
On the eve of its relaunch as a brand, GoLite brand manager, Josh Clifford, hit the road on a listening tour to gain insights on how GoLite can be an ideal partner to specialty outdoor retail stores. In a time when retailers often feel disenfranchised from the brands they work ...read more