Toray Reunites With Patagonia To Launch New Torrentshell 3L Line

A Custom-Developed 3-Layer Fabric Will Bring New Levels Of Product Performance To A Franchise Product, With A Lower Environmental Impact
Author:
Publish date:

When Patagonia's revamped Torrentshell 3L line of waterproof/breathable jackets debuts at retail in Spring 2020, the industry will see not just a new benchmark in durable rain protection, but also the resumption of a long-standing partnership between Toray and Patagonia.

Throughout the 90s, Patagonia was one of the largest volume customers for Toray's waterproof/breathable Entrant technology, marketed and sold by Patagonia under their H2No Performance Standard.

Market demand for lighter weight, 2.5-layer fabrics led to a decline in the Entrant/Patagonia business in the early 2000s, although Toray continued to supply fabric for innovative new products like Patagonia’s Nano-Air, establishing ‘Active Insulation’ as a product category in the industry.

The 2020 Torrentshell 3L line has returned to its far more comfortable and durable 3-layer roots, with a new hydrophobic membrane, custom-designed for Patagonia by Toray to be more durably long-lasting than most rainwear membranes on the market. The new fabric has 100% recycled face fabric – derived from both post-industrial and post-consumer sources - and according to Patagonia's own testing, is more durably waterproof than its predecessor. In keeping with another Patagonia priority the new Torrentshell line is Fair Trade Certified™ sewn.

"Never Gets Old" is Patagonia's tag line for the new generation of Torrentshell, which addresses the sustainability issue on two fronts: by using 100% recycled face fabrics and by a design commitment from both Toray and Patagonia to build durable rainwear that can last customers a lifetime or longer.

Ironically, many of the market forces that brought Toray and Patagonia back together in 2020 were driven by Patagonia itself:

  • The industry, led by Patagonia, was pushing hard for greater use of sustainable and recycled fabrics. While recycled fabrics offer the same end-user performance, they are more difficult to weave. Toray was one of the few manufacturers who could manage it.
  • The desire for a more durable and long-lasting membrane to extend the life and performance of the rainwear that Patagonia’s customers expect given their reputation for high-quality, lasting products backed by an ironclad guarantee

"Toray takes a great deal of pride in our ability to develop custom fabrics to meet our customer's needs.", says Kentaro Hara, Toray International America's Executive Vice President and GM of the Fiber and Textile Division. "Unlike many textile companies, we manufacture and test our fabrics in our own global network of factories. This enables us to make improvements and modifications more quickly. Toray's goal is always to be a partner instead of just a vendor."

"Toray and Patagonia have worked together on many successful projects over the years", says Kristo Torgersen, Patagonia's Global Product Director, "and the new Torrentshell 3L program is another benchmark of how aligning our partnership and focus on innovations that reduce our environmental footprint while improving performance can grow our brands and businesses together."

2020 will be an exciting year for the renewed Toray/Patagonia relationship, as the new Torrentshell 3L is the first of several Patagonia product initiatives to be designed and built with custom Toray fabrics.

Related

KUDOS-XT_jpg

Toray's New Kudos XT Sets New Standards For DWR Durability

Toray Industries, Inc. has announced Kudos XT, a delivering higher levels of durability for both abrasion and machine washing. The breakdown of DWR treatment and subsequent "wetting out" of a garment's outer layer has been a top consumer complaint since the advent of ...read more

Techorama treadmill

Toray To Showcase 40 years Of Entrant® Development at OR Show

When Toray launched Entrant in 1980, waterproof/breathable fabric treatments were narrowly-focused on specific performance attributes demanded by professional outdoor athletes. As they often do, Toray spotted an opportunity to broaden the market. Working with top outdoor and ...read more

cdn.uc.assets.prezly

Toray Debuts A PET-Recycled Version Of Its Primeflex Stretch Fabric Series

Tokyo, Japan, January 24, 2020 – Toray Industries, Inc., today announced a new iteration of its highly successful Primeflex™ series of flexible stretch fabric - Primeflex PET-recycled type. Available in spring/summer 2021, the new, Primeflex PET-recycled type is made with , ...read more

TORAY DEVELOPS NEXT LEVEL OF PET-RECYCLED FIBER

Toray Industries, Inc., has announced new developments in fiber production technologies to launch its capability to use recycled PET bottles. Toray's goal is the creation of a closed loop economy, offering high-value-added fiber derived from PET bottles, thereby serving a shared ...read more

Better cross section

Toray's New Nylon Can Help The Outdoor Industry's Toxicity Problem

Toray Industries, Inc. announced that using a proprietary composite spinning technology called NANODESIGN®, Toray Industries has created a new nylon textile, one that delivers high water repellency despite using a DWR treatment with a lower environmental cost. The textile’s ...read more

Techorama treadmill

Toray Launches Technorama GIII Weather Simulation Chamber

Toray’s Fibers & Textiles Research Laboratories, in Seta, Japan is the home of the company’s new Technorama GIII facility, the textile industry’s most advanced laboratory for reproducing climates from around the world. Previous Technorama iterations were focused on functional ...read more

Toray Introduces Ecodear - An Environmentally Friendly, High Value-Added New Nylon

Toray Industries, Inc. has developed a new, more sustainable nylon that represents a major step forward in the company's Sustainability Vision and makes it possible to create bio-based versions of proven Toray technologies like Entrant® and Dermizax®. Ecodear Nylon is 60% ...read more

IMG_2593

Toray Hosts Testing Of New Marmot Everest Suit Design

Toray’s Fibers & Textiles Research Laboratories recently partnered with Marmot to test a revolutionary new 8000m meter suit, built for the altitudes and demanding conditions of the Himalayas. The Marmot and Toray teams, including Everest veteran Roxy Vogel, traveled to Seta, ...read more

1Q4A2833

Lighter, Stronger, Faster - PATH Projects Teams With Toray To Build The Next-Gen Running Short

Since its debut in 2010, Toray's Airtastic fabric has become a standout for use in high-end, lightweight jackets, like the Arc'teryx Atom line and Patagonia's Nano-Air series. Airtastic is now offered in weights from 20d down to 5d, all of which can be used with different ...read more