The Feed Improves Customer Experience With New Website, A La Carte Ordering

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Online sports nutrition source teams with Tour de France cyclist Andrew Talansky, other professionals to offer signature fueling options for endurance athletes


BOULDER, Colo. (June 30, 2014)The Feed, a complete online source for sports nutrition and healthy eating, unveils a new, enhanced website today that provides consumers the opportunity to order a la carte from the largest selection of energy foods on the market and work directly with a coach to custom-build orders for cycling, running and other endurance sports.

“Our revamped site includes a host of new features that are a direct result of feedback from our quickly growing customer base,” states Matt Johnson, co-founder and CEO of The Feed. “Athletes can now easily find the nutritional products to fuel their next adventure and order one customized box at a time or choose auto-ship to receive a box every month. 

The new site,, features multiple sorting options, making it easier for athletes to find the brands they trust for fueling up before, during and after their workouts. Visitors to the new site can also shop by dietary preference, with organic, paleo, vegan, gluten-free, dairy-free, and nut-free filters.

Working with its extensive list of sponsored athletes and teams, The Feed now also offers signature boxes created by pros such as Garmin-Sharp cyclists Andrew Talansky and Alex Howes; two-time extreme skiing world champion Chris Davenport; former national champion cyclist Jade Wilcoxson; vegan and former professional triathlete Brendan Brazier; multiple-time Ironman 70.3 champion Angela Naeth; and professional runner and U.S. 50k record holder Josh Cox.

For athletes seeking one-on-one guidance in their nutrition choices, a simple click will enable customers to chat in real time with one of The Feed’s personal nutrition coaches.

About The Feed:

Launched in 2013 by Garmin-Sharp Pro Cycling Team president Matt Johnson and former pro rider Bryan Smith, The Feed delivers the world’s largest and best selection of sports nutrition conveniently to your door. The auto-ship box service also provides personalized, expert coaching on nutrition to properly fuel your training, racing and everyday life. For more information, visit




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