The Feed Takes Viewers Inside the Tour de France


Online sports nutrition source and Christian Vande Velde partner with NBC Sports to show the keys to “Surviving the Tour”

BOULDER, Colo. (June 9, 2014)The Feed, a complete online source for sports nutrition and healthy eating, has partnered with NBC Sports to take viewers of the 2014 Tour de France inside one of the world’s most grueling races. Through a series of video segments, former professional rider Christian Vande Velde is showing what it takes to survive the most prestigious cycling event of the year.

“Christian’s wide range of experience in the trenches of the professional peloton gives him a unique ability to pull the curtain back on the lesser known intricacies of the sport,” states Matt Johnson, co-founder and CEO of The Feed. “His 16-year professional career saw him support grand tour-winning team leaders and ride to fourth himself in the 2008 Tour. There is no one better versed on the daily grind—and keys to success—in cycling’s most important race.”

Watch Christian discuss the most dangerous place in bike racing >>

With over 200 products, including brands like Skratch Labs, Clif and Kind Granola, The Feed features multiple sorting options, making it easier for athletes to find the brands they trust for fueling up before, during and after their workouts. Visitors to the new site can also shop by dietary preference, with organic, paleo, vegan, gluten-free, dairy-free, and nut-free filters.

Visitors to during the three-week race can receive a free Garmin-Sharp team bottle from Camelbak by entering the code “Free Bottle” at checkout.

Working with its extensive list of sponsored athletes and teams, The Feed now also offers signature boxes created by pros such as Garmin-Sharp cyclists Andrew Talansky and Alex Howes; two-time extreme skiing world champion Chris Davenport; former national champion cyclist Jade Wilcoxson; vegan and former professional triathlete Brendan Brazier; multiple-time Ironman 70.3 champion Angela Naeth; and professional runner and U.S. 50k record holder Josh Cox.

For athletes seeking one-on-one guidance in their nutrition choices, a simple click will enable customers to chat in real time with one of The Feed’s personal nutrition coaches.

About The Feed:

Launched in 2013 by Garmin-Sharp Pro Cycling Team president Matt Johnson and former pro rider Bryan Smith, The Feed delivers the world’s largest and best selection of sports nutrition conveniently to your door. The auto-ship box service also provides personalized, expert coaching on nutrition to properly fuel your training, racing and everyday life. For more information, visit

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