Polarmax and AYG 365's Partner with Shopatron

Polarmax Technical Baselayers and AYG 365’s Performance Underwear, has partnered with Shopatron order management systems to create a seamless shopping experience for their customers, without competing with their retailers.

West End, NC (2/21/2012) – Polarmax Technical Baselayers and AYG 365's Performance Underwear, has partnered with Shopatron order management systems to create a seamless shopping experience for their customers, without competing with their retailers.

“This was the last piece in our commerce puzzle, and now it's complete,” said Roger Maxey, National Sales Director for Polarmax and AYG. “Creating greater product availability without devaluing our retail partners was an important hurdle for us, and Shopatron is the perfect solution. It creates a win-win-win solution for the manufacturer, consumer and retailer.”

Allowing for products to be picked from one of multiple locations, orders have been coming in from the first day of integration, making Shopatron a valuable resource from the beginning.

Polarmax Website: http://www.Polarmax.com
AYG Underwear Website: http://aygunderwear.com
Shopatron Website: http://ecommerce.shopatron.com/brand
Social Media Release: http://www.pitchengine.com/polarmax/polarmax-partners-with-shopatron

About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, XGO and AYG 365's branded technical base-layer apparel and underwear. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com


Polarmax® All-Year Gear365’s Line For Spring ‘12

West End, NC – (4/3/12) – Polarmax® technical base layers is proud to announce their line of All Year GearTM 365's (AYG-365s) for Spring/Summer 2012. Additions include Polarmax's new proprietary XTRdry cotton, which features the most effective moisture management among ...read more

Polarmax Crowdsourcing AYG 365’s Campaign at Outdoor Retailer 2011

West End, NC – It’s your underwear’s chance to win you $1,000. Longworth Industries, parent company of Polarmax®, All-Year Gear® 365’s (AYG), and XGO® branded apparel is using the unique perspective and creativity of Outdoor Retailer attendees to crowdsource some of the marketing ...read more

Introducing the AYG 365’s Underwear Line

West End, NC – “Wise up and wear something smart on your butt & body,” said Roger Maxey, National Sales Director at Polarmax® and AYG®. “Why strive for outstanding fit and function with all your clothing and gear EXCEPT your underwear?” Maxey asked. “Whether it’s hot and muggy ...read more

AYG 365’s Hands Out $1000 Cash To Underwear Caption Contest Winner

West End, NC– AYG® 365’s, the underwear that makes you better, is proud to announce Blake Tingey of Bluffdale, Utah has won the AYG® 365’s Overachieveies Talking Underwear Contest. Tingey’s creativity prevailed over 850+ entries, landing him $1,000 in cash and the opportunity to ...read more

All-Year Gear365’s (AYG 365’s) Holiday Boxer 24 Pre-Pack

West End, NC – (7/25/2012) – 60% of women shoppers made an impulse purchase in 2011, and the driver for 88% of those impulse purchases was sale pricing1. Polarmax® technical base layers wants to help their retailers sell more this holiday season with the introduction of ...read more

Polarmax and XGO Join Hurricane Sandy Relief Effort

West End, NC – (November 21, 2012) Longworth Industries, Inc. , parent company of XGO, Polarmax, and AYG 365 Baselayers, has recently made a product donation of over $20,000 to the Hurricane Sandy Relief Effort through the Humanitarian International Services Group (HISG). The ...read more

Polarmax Announces Reps of the Year

Polarmax Announces Reps of the Year Spence Bocks and Bill Kendall Take Home 2011 Honors for Polarmax and AYGTwitterpitch: Spence Bocks and Bill Kendal, named as #Sales reps of the year for 2011 by @Polarmax & @AYGunderwear respectivelyWest End, NC (2/14/12) – Longworth ...read more

AYG Underwear Cam App Goes Live on iTunes

West End, NC – AYG/365’s, a Polarmax brand specializing in high performance underwear, has rolled out a new iPhone app, just in time for Outdoor Retailer and the dog days of summer. As part of their larger “Overachieveies” marketing campaign, AYG has created an iPhone app— the ...read more

AYG 365’s Performance Underwear Stirs It Up At Sturgis

West End, NC (7/25/2012) – All Year Gear 365's (AYG 365's) performance underwear is appealing to a new market and reaching out to the oft-overlooked biker segment at the legendary Sturgis Motorcycle Rally in Sturgis, SD as the Official Underwear of the Broken Spoke Saloon, ...read more