Otter Products to Open Retail Store

Author:
Publish date:

New retail location showcases ever-broadening line of products and gives insights into the culture and passion behind the brand

FORT COLLINS, Colo.

large_041992916f68c878bb3d34cca078457d

OtterBox is more than just a phone case. The brand is about a feeling of confidence, connection and community. To that end, Otter Products, the company behind OtterBox, will soon open Otter Shop, a retail experience in its hometown of Fort Collins, Colo.

The first OtterBox was created in a Fort Collins garage in the mid-1990’s. Since then, OtterBox has grown to be the No. 1 most-trusted brand in smartphone protection by listening to its customers and supporting its community, largely through the OtterCares Foundation. This first and only standalone retail location allows the company to showcase its ever-broadening line of products, beyond the iconic phone cases, as well as give insights to the culture and passion behind the brand.

“Otter Shop is more than a store – it’s a retail experience that lets visitors connect with our brands, learn about our company culture and see exclusive products not available in any other store,” said Otter Products CEO Jim Parke. “We hope it will be a destination for locals and visitors alike.”

In addition to OtterBox cases, mobile accessories, coolers and tumblers, the store will feature products from sister brand LifeProof, including the recently released AQUAPHONICS line of ruggedized Bluetooth speakers. A section of Otter Shop will be dedicated to highlighting the work of the OtterCares Foundation, a private foundation that encourages kids to be entrepreneurial and philanthropic.

Otter Shop will be home to several exclusive product lines, including branded cases with local icons such as Odell Brewing Co. and Colorado State University. Visitors will also be able to print custom cases with their own images or select from dozens of unique patterns. In addition to the robust product line up, Otter Shop will feature a 1947 Jeep Willys set in a seasonally updated backdrop for the perfect Fort Collins photo opp. The space will play host to a variety of community events. To stay up to date on events and promotions, follow Otter Shop on Facebook.

Otter Shop will open Friday, Aug. 11, at 151 W. Mountain Ave. in downtown Fort Collins. The grand opening celebration will last through the weekend with music and giveaways, including a custom Otter cruiser bike. Store hours will be 10 a.m. to 8 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday.

About Otter Products:

Otter Products LLC provides premium accessories for mobile technology and outdoor adventures through its OtterBox and LifeProof brands. OtterBox is the No. 1-selling smartphone case in the U.S. offering a wide variety of protective options for devices as well as outdoor products. LifeProof is the No. 1-selling waterproof case in the U.S. with protection from the elements on any adventure.*

At Otter Products, “We Grow to Give.” The company’s success is measured by this mission and brought to life through the OtterCares Foundation. Founded in 2010, OtterCares is focused on inspiring kids to change the world by championing innovative education that encourages students to become entrepreneurs and philanthropists.

For more information, visit www.otterproducts.com.

Note:

*Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 2012 – 2015

©2017 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.

-30-

Related

large_06f0333d7a0217cdea01a7911b4acc15

OtterBox Expands Venture Cooler Modularity at Outdoor Retailer

OtterBox introduces All-Terrain Wheels to Take Venture Coolers just about Anywhere FORT COLLINS, Colo. The outdoors are for everyone and are everywhere. OtterBox is here to enable everyone to get outside and do what they do best with as little fuss as possible. At ORSM 2017, ...read more

Otterbox 2018

OtterBox Shows It’s Soft Side with New Coolers

Fort Collins, CO - January 25, 2018  There’s no right way or wrong way to get outside. From beach to peaks, OtterBox enables every adventure. Now OtterBox, an outdoor staple since 1998, introduces the Trooper line of rugged soft-side coolers at Outdoor Retailer + Snow Show. ...read more

190124_OBO_Trooper12_Photos2

Compact Cooler, Outsized Performance: OtterBox Launches New Trooper 12

FORT COLLINS, Colo. – From a day at the ballpark to an afternoon on the lake, keeping beverages and snacks at the proper temperature can make or break the outing. When portability and performance must go hand in hand, OtterBox has the solution. Introducing the Trooper 12 Cooler, ...read more

180606_Yampa_005

OtterBox Announces Yampa Waterproof Duffle Bag

Whether headed to the lake, forest or beach, OtterBox has built a reputation as a staple on every outdoor excursion. OtterBox introduces Yampa Dry Duffle, the waterproof bag that keeps gear safe from water, drop, sand and dirt, coming soon. The latest in the outdoor gear line ...read more

Venture Americana

Perfect Cooler for a Memorable Summer: New OtterBox Venture Americana

FORT COLLINS, Colo. – April 26, 2018 – Summer is made for backyard barbecues, weekend camping trips and patriotic holidays. Celebrate the summer in style with the new limited edition OtterBox Venture Americana Cooler featuring the Stars and Stripes, available for order now at ...read more

Levity45_S18_Side_ParallaxSilver_HR

Osprey Levity Named to Gear Patrol’s 10 Best Outdoor Products of 2018 List

Cortez, CO – January 16, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the ultralight Levity  was included in Gear Patrol’s 10 Best Outdoor Products of 2018 list. “Most people don't know that ultralight ...read more

Osprey_Logo_Bird-Word_2c

Osprey Partners with Quality Bicycle Products

Cortez, CO – January 9, 2017–Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is pleased to announce their dual distribution partnership with Quality Bicycle Products (QBP). Product will be for sale on QBP.com in ...read more

_MG_9035

Vuarnet Launches Goggles at Outdoor Retailer

New York, NY – January 31, 2019 - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they are introducing a goggle collection to the US market. News of this product expansion comes on the heels of the ...read more

Mark Galbraith

Osprey Packs Welcomes Industry Veteran Mark Galbraith as Senior Director of Product

Cortez, Colorado - December 12, 2017  Osprey Packs, the global leader in exceptional, high-performing, innovative packs for outdoor, cycling, travel and urban adventures, is pleased to announce the hiring of outdoor industry veteran, Mark Galbraith as Senior Director of Product. ...read more