Longtime sales executive Olav Nietzer has pulled together a dream team of industry stalwarts to launch the Dahu Swiss Ski Boot in North America. - SNEWS

Eagle, Colo., March 14, 2019 - Designed in Switzerland and launching for the first time in the North American market, the Dahu Swiss Ski Boot is a groundbreaking modular design that reimagines the alpine ski boot.

When Olav Nietzer was tasked with overseeing a reset of Dahu Sports in 2017, he dug deep into his virtual rolodex. The Swiss-born industry veteran has worked at Burton and Black Diamond as well as Dynastar, Lange, Look, and Oakley. Everyone he approached about Dahu jumped at the chance to be a part of what promises to be the most disruptive product to enter the ski-boot business in decades.

Situated at the nexus of Swiss precision and Italian luxury, the Dahu Swiss Ski Boot features a ground-breaking modular design that reimagines the alpine ski boot. It consists of a Grilamid plastic shell featuring a series of strategic cutouts, a Corsair gull-wing entry with a clever hinge design, and a luxurious Italian-made inner lace-up Cambium boot liner that’s unlike any ski-boot liner on the market.

Drawing on the kind of Swiss precision employed in making fine timepieces, the Dahu’s plastic outer shell features carefully engineered cutouts that eliminate pressure points and the Italian-made inner boot liner is designed for warmth and comfort. (Cambium draws its name from the inner layer of a tree’s tissue.) It is supremely easy to step into and out of, thanks to the precisely engineered Corsair entry system, which hinges at the front and back of the shell. (Named for the WWII-era Corsair aircraft, whose wings would fold up to save space on carriers.)

This innovative new boot lets skiers step out of the shell and walk around comfortably in the liner alone. And while luxury and comfort are paramount, performance is a top priority for Nietzer.

To engineer this radical evolution in ski boots, Nietzer enlisted, among others, Maurizio Molin, a renowned boot designer who worked for two decades at Burton; Alex Hamlin, a former creative director at Black Diamond who now works with 7d8, an independent art and design studio; Niclas Bornling, who has worked in marketing at Black Diamond and Salomon; and longtime executive at Burton, Clark Gundlach, who is spearheading the launch of the Dahu boot in North America.

Industry veteran Clark Gundlach is the North American President for Dahu Sports USA. Working alongside Jake Burton for the first 20 years of Burton, Gundlach was an integral part of launching the ultimate disruptive product in the snowsports industry—the snowboard. Gundlach was instrumental in pioneering the brand into an industry juggernaut. Gundlach brings that same trailblazing enthusiasm and energy to this new alpine product.

“The ski industry has had a lack of innovation in the last couple of decades. The real innovators, like Scott and Hanson, have disappeared,” says Nietzer. Today in the ski-boot business, he says, innovation happens at the World Cup level and trickles down to the consumer product. “We think there is room for a different approach.”

“The boot must be totally high performance to be valid,” he says. “Since the beginning of the development of the boot by the original founder, Nicolas Frey, there has always been a focus on skiability. Before I signed up for the job, I skied in the boot to evaluate its performance. I would never have gone for the mission if I had doubts about skiability,” says Nietzer. “The performance was there, and since then we’ve only continued to improve the design and aesthetic.”

The result of Nietzer’s efforts is a boot that is revolutionary and poised to redefine the market. Technical performance meets comfort and sophistication. The Dahu Swiss boot will appeal to luxury skiers with discerning taste—skiers who refuse to compromise on either comfort or performance.

After the introduction of the boot at Outdoor Retailer, the press took note:

“Imagine if Tony Stark designed an alpine ski boot. That’s Dahu’s Écorce, a completely Iron Man-worthy design that might be the biggest ski-boot innovation in the past 50 years.” —Jahla Seppanen, The Manual,

“Dahu is drawing from the imagery of a lychee, a tropical fruit from China, that has a spiky hard exterior and a soft fruit inside, as a metaphor for the synthesis of a luxurious comfortable inner and rigid high-tech, high-performance outer shell. It sounds pretty sweet!” —Helen Olsson, Outdoor Retailer’s The Daily.

“The most revolutionary item I spotted was the Dahu ski boot. As an alpine skier of 44 years, I’ve experienced huge technological leaps in the ski industry. Mostly in soft goods and skis. While alpine ski boots have maintained the status quo for too long. Always jealous of the snowboarders and their warm comfy boots. Dahu is looking to bring some of that love to the alpine skier. With an unusual Corsair opening, the skeletonized exterior boot allows the skier to completely step out while wearing the liner as a stand alone boot. Complete with a rubber sole, this boot will change the way skiers get around the resort.” —Erik Meisner, Load Out Room

“The Italian-made lace-up Cambium liner is more like a stylish snow boot, made with waterproof-breathable materials, Primaloft insulation, and features a rubber sole to make for easy walking when worn removed from the boot exterior. The liner slides into a Grilamid shell, which has been modified extensively to both open wide for easy entry and exit, eliminate pressure points, and reduce weight.” —Jon Jay, SKI Magazine

“Ski boots have to be firm and unyielding to protect your feet and allow you to maneuver appropriately for peak performance. However, they do tend to suffocate your feet and feel uncomfortable, especially when you’re not on the slopes. Swiss company DAHU created ski boots in 2013 that are rigid enough for the slopes, yet feel comfy on your soles. The snowsports company is entering the North American market later this year so we can enjoy their miracle ski boots too.” —Mike BitangaHi Consumption

“While in most boots, you can peel back the tongue but still need to force your foot into the back of the boot, Dahu boots have hinges at both the front and the back, allowing the entire shell to open up ultra-wide like the mouth of a shark—an entry they call the Corsair. The result? Not only is the boot far easier and less painful to take on and off, but it also negates the need for custom bootfitting, making it comfortable to a wide range of feet right out of the box.”
Ryan Wichelns, SNEWS

About DAHU

In January 2019, Dahu Swiss Boots landed in the U.S., with headquarter offices in Eagle, Colorado. Designed in Switzerland, the DahuSwiss boot is a groundbreaking modular design that reimagines the alpine ski boot. In Fall 2019, the boot will be available in specialty ski and snow retail stores nationwide.

Dahu’s Swiss headquarters are nestled in the foothills above Lake Geneva, where they sit at the intersection of international culture and alpine geography. To reach the nearby ski resorts of Verbier, Chamonix, Saas Fe, and Crans-Montana, one first passes through the lakeside resort of Montreux, famous for its annual jazz festival. This interchange of music and culture, mountain and valley imbues the brand with a multi-dimensional appreciation for versatility. www.skidahu.com

Dahu Swiss Boots | North America

PO Box 4806 Eagle, CO 81631

Telephone: (612) 280-9522 / E-mail: info@skidahu.com

Dahu Sports Company Ltd., Route de Pra de Plan 18

1618 Châtel-St-Denis, Switzerland

Office : +41-26-422-4909

Media contact: Beth Cochran | What's UP Public Relations

406.579.7909   cochran@whatsuppr.com

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