Bozeman, Mt. (January 31, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, released today the full-length version of “FACETS”, an in-house Still Crazy Production. The film, focused on backcountry skiing in Alaska, is the second short in the Parallel Passions film series that shares the brand’s passion for designing load-bearing equipment and for putting that equipment to the test in the mountains. The Parallel Passions films tell parallel stories of MYSTERY RANCH’S ambassadors and their role in the pack design process. Look for future films to release relating to Mystery Ranch’s major product categories which include Outdoor, Hunting, Military, and Fire.
“FACETS” features Ambassadors Carston Oliver and Eric Balken, as well as MYSTERY RANCH's Sales Manager Ben Nobel who embark on a ski trip to Alaska to test out newly redesigned ski packs. Upon arrival, they confront a few days of bad weather, only to come out on the other side to an unstable snowpack. Sticking to safer aspects and elevations, the crew perhaps still pushes it too far and is left with questions about risks and rewards in the backcountry. The full-length film was screened for the first time last night at Outdoor Retailer at the brand’s 20th Anniversary celebration.
“THE PROCESS” is another film in the series that tells the creation story of the Scepter Ice Climbing pack and the relationship between MYSTERY RANCH’s Designers and Ambassadors Becky Switzer, Whit Magro and Kyle Vassilopoulos. In the film, MYSTERY RANCH’s passion for climbing and design is woven together, letting the viewer join in the process of pack design, building, and testing to create a product from an alpine level environment of the Hyalite Canyon, outside of Bozeman, MT.
Ryan Holm, director of marketing, states, “Parallel Passions is our foray into branded film to bring our customers closer to the brand. As we celebrate 20 years, these films reveal the distinctly unique culture at the Ranch. All the employees believe in and live by the BUILT FOR THE MISSION motto; it’s amazing to witness and be a part of.”
To learn more about our mission to design the best load-bearing equipment and the insatiable hunger for user feedback from the field, watch both films here.
About MYSTERY RANCH:
Founded in 2000, MYSTERY RANCH is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: http://mysteryranch.com #BuiltForTheMission
Inside | Out Communications