The Brand's Long-Time Retail Partner is Set to Debut the Cooloir 36 This Month
Golden, Colo - Oct. 9, 2017
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has partnered with REI for an exclusive Q4 launch of the Cooloir 36, the latest addition to the brand’s soft-sided cooler product line. The Cooloir 36 is now available for pre-order online at REI.com and will be available exclusively in REI stores nationwide beginning on October 15th through December 2017.
Mountainsmith Cooloir 36 | MSRP: $179.95
The bomber construction of the Cooloir 36 is designed to outlast your adventures, delivering top-notch leak-resistance and up to 72 hours of cold storage (with ice) when appropriately packed. The cooler packs 36 cans with ice and offers additional dry storage in an easy-to-carry, over-the-shoulder design.
Mountainsmith‘s durable, function-first coolers hit an accessible price point without compromising performance, a combination most consumers can identify with. The brand has seen great success within this category and is excited to partner with REI on the exclusive release of the Cooloir 36, a product both Mountainsmith and REI are eager to offer to consumers.
“Over the years Mountainsmith and REI have collaborated on multiple exclusive product launches that have proved to be successful for both brands. This season we’ve teamed up with REI once again to support the rise in consumer interest of our soft cooler product line,” says Jay Getzel, President of Mountainsmith.
“REI's exclusive Q4 launch of the Cooloir 36 is a great opportunity to emphasize a product that we are truly excited to introduce to consumers, while simultaneously promoting a category that has been successful in REI stores across the country."
To pre-order the Mountainsmith Cooloir 36, please visit https://www.rei.com/product/124712/mountainsmith-the-cooloir-36-soft-cooler
For more information about Mountainsmith, please visit their website, www.mountainsmith.com.
Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are forged for life. Visit www.mountainsmith.com to learn more.