Lafuma Goes Live at Summer Outdoor Retailer on iVendix B2B E-Commerce - SNEWS

Lafuma Goes Live at Summer Outdoor Retailer on iVendix B2B E-Commerce

CenterStone Technologies, Inc., an international developer of Web-based B2B e-commerce software, announced today that the Lafuma brand will go live on iVendix at the Summer Outdoor Retailer trade show.
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Lafuma Goes Live at Summer Outdoor Retailer on iVendix B2B E-Commerce Solution
CenterStone to Open Lafuma for Business 24/7 for Dealers


LAFAYETTE and DENVER, Colo. – Monday, July 13, 2009 CenterStone Technologies, Inc., an international developer of Web-based B2B e-commerce software for manufacturers selling through specialty retail channels, announced today that the Lafuma brand will go live on iVendix at the Summer Outdoor Retailer trade show. The iVendix B2B solution will provide Lafuma with a business-to-business (B2B) on-line ordering solution for their retail accounts and sales reps. Retail accounts and sales reps will be able to view automated catalogs, check product availability, place orders, and track and monitor the status of those orders using iVendix, which is accessible 24/7 via the Web.

“Lafuma understands the importance of being easy to do business with, and especially in these challenging economic times, having a B2B e-commerce solution for our dealers and sales reps is a must-have innovation for the efficiency of our operations, commented Guillaume Linossier, General Manager of Lafuma Group USA. CenterStone's iVendix B2B solution has a proven track record of adoption in our industry. We were looking for the best B2B e-commerce platform available and a vendor with a history of helping clients showcase their brands within the specialty retail community. iVendix is an industry standard with a history of being the most widely accepted B2B e-commerce solution. CenterStone will open up the Lafuma brand for business 24/7 by allowing our dealers to place orders at their convenience, any time of day or night. The Lafuma Group is committed to its retail partners, and our new B2B solution will insure that we are also the easiest company for specialty retailers to purchase from, which will further differentiate our brands and provide additional value to our dealers added Linossier.”

“Our clients provide us a unique perspective into the specialty retail market, and we have witnessed dramatic change over the last 6 to 9 months, and based upon what we're seeing, manufacturing companies need to align their cost structures to improve the efficiency and execution of their businesses,” said Tom Detmer, CEO of CenterStone Technologies. “There is no denying these are stressful economic times, but they also represent the best time for aggressive companies to take market share from their peers by placing their customers first in terms of service. As more and more pressure is put on independent specialty retailers, they need business partners who can be responsive to them 24 hours a day, every day of the week with the most up to date information. Clearly, it is a reflection of the times we live in; if you are aggressive and put your customers first, you are likely to succeed, and if you are complacent, it is likely you'll be left behind,” continued Detmer.

Brands currently using CenterStone's Software-as-a-Service (SaaS) platform and making the company's solutions available to retail customers and sales reps include: The North Face, JanSport, Vans, Reef and VF Imagewear, part of VF Corporation (NYSE: VFC); Pearl Izumi; Marmot Mountain, Ex Officio and Marker Apparel, brands of Jarden Corporation (NYSE: JAH); Under Armour (NYSE: UA); Helly Hansen; Perry Ellis Intl. (NASDAQ: PERY); Geneva Watch Group; Cleveland Golf; SmartWool, part of Timberland (NYSE: TBL); RipCurl; 180s; Sport Obermeyer; Rossignol; Dale of Norway; O'Neill Clothing; Hot Chillys; Petzl; Icebreaker; Four Star Distribution (C1RCA); Fresh Produce Sportswear; Yakima Products; Billabong (ASX: BBG); Patagonia Europe; Life is good; New Balance; The Orvis Company; Wolverine World Wide; and others.

About Lafuma Group USA:
The Lafuma Group's five main divisions are: Lafuma, Millet, Le Chameau and Oxbow, and recently acquired, Eider / Killy. Lafuma manufactures general outdoor equipment including clothing, footwear, backpacks and sleeping bags. Millet specializes in mountaineering apparel and equipment. Le Chameau provides country gear and clothing for activities like riding, hunting, fishing, and gardening. Oxbow designs and produces surfwear. Eider & Killy focus on ski apparel. Additional information can be found at www.lafumagroup.com.

About CenterStone Technologies, Inc.
CenterStone Technologies, Inc. operates a multi-tenant, Software-as-a-Service (SaaS) platform and provides Web-based B2B e-commerce applications in six languages and local currencies in North America and Europe with widespread adoption by specialty retailers and sales reps. CenterStone's e-commerce solutions processed $1.3 billion dollars in wholesale transactions in 2008.

CenterStone makes vendors more competitive by driving revenue growth, providing increased inventory turns at retail, reducing customer service costs, and providing greater speed to market, thus improving relationships with their customers – retail dealers. Additional information about CenterStone Technologies, Inc., based in Denver, Colo., with offices in San Diego, Calif., and Paris, France, is at www.centerstonetech.com.

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