Ogden, UT (September 14, 2018) –Atomic, the fastest growing ski brand in North America, today announced its official partnership with Kai Jones from Victor Idaho, elevating the junior freeride ripper to the brand’s global freeride backcountry team. The announcement comes just days before the 12-year-old makes his debut on the silver screen with his first featured segment in Teton Gravity Research’s Far Out film.
Jones grew up in a skier’s paradise on the back side of the Tetons in the small town of Victor, Idaho. The young skier spent most of his time growing up skiing big lines both in and outside of the resorts in the Teton mountain range.
“We couldn’t be more excited to have Kai officially join the team,” said Sean Kennedy, Atomic Marketing Manager for the Americas. “He’s been a junior ambassador for the past few season and his mountain skills have evolved to be on par with some of the best skiers in the game. We can’t wait to see what’s in store for him this season. He’s an inspiration to all skiers, regardless of their age.”
Last season Jones took home the title of the 2018 IFSA U12 North American Freeride Champion. At only 12 years of age, Kai is starting to spend more and more time filming with his father, Todd Jones, and the professional crew at TGR. This season Jones will continue to compete on the IFSA Junior Tour, while also focusing on ski mountaineering and filming. Whether getting face shots at Grand Targhee, dropping cliffs at Jackson Hole, or competing in big mountain contests – the TGR youngster is constantly chasing his love of sliding down snow on the new 2018 Bent Chetler Mini.
Click here to watch the trailer of Teton Gravity Research’s Far Out – which premiers this Saturday at Jackson Hole Mountain Resort https://www.tetongravity.com/films/far-out
Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee. Thanks to a combination of experience, innovation and passion, Atomic has been synonymous with winter and skiing since the company was founded in 1955.